Spring/Summer 2022 Collection
A dose of nature
Dirty Pineapple is deeply rooted in city life. Their stories are often a synthesis of the realities of urban
life and the individual proclivities expressed in digital. And when entire populations rediscovered the
attraction of nature as an antidote to recent anxieties, the team at Dirty Pineapple observed two
movements: one where on the weekends, city dwellers flock to nature in an attempt to escape toxicity
and reconnect, and another, during the week, where flexible work schedules allow nature to insert itself
back into our city life giving us comfort and a flicker of freedom.
This season Dirty Pineapple brings a “dose of nature” into their usual fare of murkiness. It contrasts the
toxic moods intrinsic to our personalities (set, models, hair & make-up) and the city (grey and orange
concrete on denim, toxic purple on denim) against the exotic virtues of nature (an exclusive snake print,
rain drops graphics, rabbit graphics) in search of a subtle balance.
We are learning how to pause, to extract ourselves from our hectic city lifestyle and consequently we
rethink how we approach fashion. And while all of the Dirty Pineapple classics are here (soft tailoring,
heavy graphic, odd and twisted pairings) it presents a softer Spring/Summer 2022 collection, reflecting a
new found solace.
All images courtesy of Dirty Pineapple