For the fourth consecutive season, APN73, acronym of A PERSONAL NOTE 73, who debuted in Milan calendar in July 2020 on the occasion of Milan Digital Fashion Week, will present a COED collection at Milan Menswear Fashion Week. The Chinese brand born in 2019 from the partnership between Italian creative director Andrea Pompilio and fashion multinational JNBY will join once again Milan’s calendar in a digital format .
APN73 celebrates once again the blend of Italian tailoring and traditions with a contemporary urban, casual and relaxed style and, with FW22, pays tribute to Andrea’s youth and to the 90’s American grunge mood.
Titled COSMIC GRUNGE, a clear reference to one of the most popular hit of the those years, Jamiroquai’s Cosmic Girls, the collection will combine native references with outdoor elements and features baggy shapes and very relaxed silhouettes. Once again the seasonal inspiration will be blended with traditional Italian flavour inspired stripes and check patterns and with reference to the modern tailoring signature of Pompilio’s work. Bold contrasts of clashing colours, patterns and styles will reference the iconic APN73’s DNA.
Knitwear will be playing the role of protagonist in a collection which marks a step further in APN73’s celebration of beyond genders fashion philosophy approach, a signature of APN73 since the outsets. Knitwear is reinvented across the full wardrobe categories range from pull-overs, vests and outerwear, to pants, bermudas and accessories. Every style will stress its unique identity and with a marked over-layering and oversized styling and clever use of wintery outdoor accessories will hide the gender identity of the models to express a profound transversality of genders.
Similarly, FW22 will place more emphasis on a no season attitude, which will be expressed through unusual jacquard textures and fabric weights’ justappositions and through creative styling. Knitwear and wool will be combined with technical fabrics applied to outdoor styles including parkas and fisherman jackets.
The palette will blend hints of natural warm colours spanning burgundy, brown, rust camel, beige, and wintery foundation shades such as black, military green and grey, mixing them with them usual explosion of contrast colours as light and fluo yellow, military green and emerald green, pink and red, bold orange.
A PERSONAL NOTE 73’s FW22 collection will be presented through the lenses of fashion film COSMIC GRUNGE, which, shot once again in Shanghai, will recall the hectic floe and lively rhythm of the brand’s previous fashion films.
All images courtesy of APN73
PR Agency UNCND