AREA AND SERGIO ROSSI COLLABORATE ON A CAPSULE COLLECTION : CELEBRATING A NEW KIND OF FEMINITY
Sergio Rossi, the iconic Italian women’s footwear brand, synonymous with Italian craftsmanship, femininity, and elegance and New AREA, the New York based design studio, have come together for a special collaboration, finding beauty in unexpected and challenging places.
The capsule collection, was presented during AREA Spring Summer 2023 during New York Fashion Week on February 11. The 20 exclusive styles, based on iconic Sergio Rossi shapes, feature signature AREA details, such as feathers, crystals, and bows.
Including sandals, gladiators, pumps and slingback in yellow, dragon fruit, black, white and denim, this see now, buy now capsule collection is a true celebration of the Sergio Rossi femininity – with a twist. This new femininity is multifaceted and both brands, Sergio Rossi and AREA, encourage everyone to explore it and embody it in a way that makes them feel sexy and empowered.
The campaign, titled (OSSESSIONI) LE SCARPE, was shot in New York by Collier Schorr, styled by Katie Burnett and stars Maaike Klaasen.
“I strongly believe in this partnership that explores the multiple facets of femininity, finding beauty in all its form and expressions.” Riccardo Sciutto, Group CEO of Sergio Rossi comments. “With this collaboration, Sergio Rossi continues to build on a long lineage of collaborations but in this case with one of the most influential brands into the fashion industry. We have the best partner to reshape the rules of femininity together.”
“This collaboration embodies the synergy of heritage and expertise infused with modernity and innovation,” adds Piotrek Panszczyk, Area Co-Founder and Creative Director.
The capsule collection will be available on sergiorossi.com, area.com and in select department stores.
About Sergio Rossi
Sergio Rossi is one of the Italian excellences in the production of Made in Italy luxury shoes, recognized all over the world. The company, part of Lanvin Group, has a premium worldwide distribution network comprising 64 stores in prime luxury locations in EMEA, Japan and Greater China. Sergio Rossi has best-in-class manufacturing capabilities with environmental protection and social responsibility, located in San Mauro Pascoli on the north-eastern coast of Italy (within an industrial region with very strong shoemaking heritage) and can accommodate significant production increases, supporting the creation from the sketches to the final product.
About AREA
AREA is a fashion and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour.
All images by AREA and Sergio Rossi
PR Agency for AREA : Lucien Pages Communication
PR for Sergio Rossi : In house Sergio Rossi