Genny Fall Winter 2023 – 2024 Collection at Milan Fashion Week

On the occasion of the Genny fashion show, held on 23 February in Milan, in the context of Milan Fashion Week, to present the new Genny Fall Winter 2023 – 2024 collection, the creative director, Sara Cavazza chose a new communication mode.

In fact, Sara Cavazza for Genny, was inspired by a style icon such as Eva Kant, the female protagonist of the Diabolik comic strip. A refined image that blends with the identity codes of the Genny maison, contributing to an elegant and sophisticated communication concept, narrating a powerful and determined woman.

The stylistic research that Sara Cavazza has applied to the new Genny Fall Winter Collection 2023 – 2024 focuses on moments of transition and transformation of the female silhouette.

The inspiration starts from the idea of exploring that subtle border that a journey to the edge of the night allows one to know. There, where noir transforms into colours which then emerge brightly to join in the optical white of Genny luminosity – the versatility and dynamism of elegance that Sara Cavazza transfers into the identity of the clothes of the new collection materialises.

The orchid is the flower of Genny’s vibrant woman, who on this occasion symbolises the allure of a luminous noir. A celebratory reference to the sparkling, mysterious and iconic beauty of Eva Kant, which Sara Cavazza has embraced as a tribute to her story of refined freedom. Dresses, sheath dresses, suits, jackets are instruments of an aesthetic rich in transitions, opportunities for vision, eclecticism. They are inlaid, underlined geometrically composed of creative asymmetries.

There is a fusion between elements from the Genny archive and innovations that Sara Cavazza’s passion has imported as new style codes. Thus the X becomes a transparent porthole or a precious joint that outlines the body. Instead, new tools, such as the S-shaped obi belt is designed to work a hyper-feminine body idea. Similarly, zips are the hinge elements of a plurality of dressing opportunities.

Eva Kant is about to turn 60 (3 March 1963), her charm is unbreakable, but she feels the urge to give herself a special present. While reading the Gazzette de Clerville at breakfast, she discovers that a fashion event is about to take place in town: Genny Fall Winter 2023 – 2024 fashion show. And, the creative director, Sara Cavazza, has flown in from Thailand a rare and precious specimen of Black Orchid, the symbolic flower of her maison.

Eva decides that the flower must be hers. So, she devises a plan to get herself invited to the parterre of the fashion show, wearing the Blockchain sheath dress, Genny’s iconic garment.

But when she is introduced to Sara Cavazza, an extraordinary feminine harmony breaks out between the creative director and Eva Kant. Eva understands that the flower has a special meaning: it symbolises the fragility and mystery of feminine beauty.

When she is now resigned to leaving it in the case that holds it during the fashion show, she is surprised by the generosity of Sara Cavazza, who presents her with the magnificent Black Orchid for her birthday, in recognition of her timeless noir charm.