Johnny Lambs has opened its second store in Italy in a historic Florentine location: Palazzo Rucellai.
Johnny Lambs, an Italian menswear brand with a preppy flavor but an ironic and light-hearted soul, is starting a new chapter in its history: it has opened its second store in Italy, in a historic Florentine location.
On June 14th, Palazzo Ruccellai became the heart of a special event: the opening of the new Johnny Lambs store.
There were various forms of entertainment and special presentations during the opening event. First of all, the preview of the collaboration with the artist Wes Art through the distribution of a special gadget to visitors while the author Pietro Resta, aka WikiPedro, told the story and the beauty of the iconic location.
The food proposal was selected by Maurizio Tentella, founder of Spacedelicious who, for the occasion, collaborated with Ditta Eredi Nigro, reaffirming the brand’s link with the local realities of the Tuscan capital and creating a storytelling linked to the territory and heritage gastronomic of Florence.
As for the musical selection, Johnny Lambs has entered into a partnership with Disco Stupenda, an Italian community that celebrates the style of the 70s, 80s and 90s, bringing the nostalgia of past generations to the new generations. DJ Tommiboy, official accompanist of the legendary Pino D’Angio, revived the magical atmosphere of the Italian evenings of those years and made the many special guests present at the event dance and have fun (including, to name one as special guest, Rocco Hunt).
About the brand, Johnny Lambs
Johnny Lambs, whose name is inspired by the classic and timeless style of Gianni Agnelli, but with a provocative attitude and a touch of originality, was launched as a fresh and bold alternative to the rigor of traditional Italian formality, bringing a touch of cheerfulness in the classics of the male wardrobe.
In recent years, the brand has embarked on a path of renewal, maintaining its identity rooted in Italian heritage, but addressing a new generation of consumers.
All images by Johnny Lambs
PR Agency AKA Milano