KHOSROV Spring Summer 2024 Collection

KHOSROV Spring Summer 2024 / SS24 Haute Couture and Ready-To-Wear Collection

Designer Khosrov Melkonyan (born and raised in Los Angeles, California) gained inspiration from time spent in Italy while creating Khosrov Spring Summer 2024 collection – as he describes, “Countless hours spent with Botticelli’s ‘Primavera’ painting at the Uffizi, the sharp prick of a thorn, the release a breeze can give in unwavering heat. We have woven these into unique couture looks that extend into our knits and ready-to-wear pieces. As a continued hallmark of our brand, our Armenian heritage is reflected in traditional prints and silhouettes. We’ve enhanced previous styles to create a brand identity, with a strong focus on silk chiffon, craft and expertly cut and sewn jackets.”

This season Khosrov Spring/Summer’24 collection is lavish with accessories, featuring shoes, jewelry, and sunglasses, all developed and created in Italy. Eel skin, taffeta, gold, and silver are prominently featured in a cacophony of accessories. The jewelry, electro-formed with gold and silver, are carved reliefs, creating beautiful botanical motifs. Rose thorns and arboreal elements twist around earrings, sunglasses, and more for details of KHOSROV SS24.

Reproduced 11th Century Armenian coins are strung and clustered together, giving the wearer a sharp feeling of power through cultural identity.

For the first time, Khosrov is able to offer complete looks by virtue of Botticelli’s fantasies for Khosrov 24SS. Romance, couture, craftsmanship, and storytelling all collide into a symphony of joy and celebration of the brand’s union between Armenian heritage and Italian artistry.

All images Khosrov SS24 by Khosrov

PR Agency Poly Global Advisory  Milan and Los Angeles

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