Sunnei FW24 at Milan Fashion Week

Sunnei FW24 / Fall Winter 2024 at Milan Fashion Week

“for Sunnei FW24 show, sunnei co-founders Loris Messina and Simone Rizzo once again embarked upon the labyrinthine journey of presenting simplicity in its most intricate guise. Through an enigmatic audiovisual lexicon, they pay homage to the realm of artistic performance. Yet, amidst their lofty aspirations, one cannot help but wonder: why can’t they just do what every other brand does? Or at least, what normal brands do.”

Sooner or later in life, everyone wishes they had a superpower, don’t we all? And in this industry, a mind-reading vending machine would certainly have the longest queue. How many thoughts never get the chance to be expressed, how many others get distorted on their journey from mind to mouth? Take models. Who ever cares about what they think?

This season, sunnei FW24, we are giving their reflections some space by using them as the soundtrack of the show. One model, one thought, counting as many personalities as the looks – from those of someone at their first runway to the one who is heartbroken or the guy who is singing in his head. It’s the typical recipe of a SUNNEI show: start from the traditional elements of a runway and exploit one of them – the soundtrack – to achieve a new depth, creating a new layer of madness. It’s always about breaking down walls to explore unexpected types of interactions. A 360-degree experience where location, looks, guests, models, and sound are ingredients to create an impression for sunnei Fall Winter 2024.

One by one, models and their thoughts enter the scene, and their walk is not on a catwalk but on the gigantic rug that covers the surface of the whole floor. A few of them wear special pieces, crafted from striped rug fabric. These garments are not stitched; they only feature snap buttons so when unbuttoned they take a two-dimensional form returning to their original rug stage. If you lay them down, you realize that their shapes resemble those of some animals: a koala, a frog, a star, a butterfly, and a hippo. But it’s how these animals would look in a SUNNEI world.

This isn’t just any rug; it features colorful stripes – surely not a mere coincidence. Thanks to cc-tapis’ expertise in the craft of rug-making, the made-in-milan rug liquifies preconceived notions of circularity and the boundaries between a carpet or a piece of clothing.

The rest of the sunnei Fall Winter 2024 collection is just the usual SUNNEI wardrobe, but better. It’s a tale of textured knits, meticulously crafted fringes, satin garments with daring cut-outs, flowing asymmetrically with panels cascading in a play of drapery. Think oversize duvet-inspired puffer jackets, offering the comfort akin to a blanket, complete with interchangeable covers.

A butterfly-shaped rug ate a Labauletto Bag and that’s how the Borsa Farfalla came to life. Meanwhile, other bags underwent a transformative journey through a shrinking machine, emerging not just smaller but with side effects like neon spikes and scratches.

And just like a virus, the neon spikes also infected jewelry, crafted from the same material as the signature Rubberized Earrings but employing a novel technique. Imagine metallic covers resembling ears, adorned with azure spikes and spheres, transforming the wearer into an otherworldly being from a SUNNEI planet. Footwear sunnei FW24 embarked on a retreat into earthy hues, reflected in its color palette. Material experimentation on existing shoe styles triumphed over brand-new silhouettes, exemplified by the Marg: unisex Mary Jane sabots featuring debossed leather with an ethereal, cloud-like texture.