OUNCHAN for Global Fashion Collective during New York Fashion Week

OUNCHAN for Global Fashion Collective during New York Fashion Week FW26 / Fall Winter 2026

After transforming a treasured kimono into a jacket, Japanese designer Junko Shibuya founded OUNCHAN, a brand based on the concept of “wearing memories,” breathing new life into Japan’s living archives. Combining precision patternmaking with innovative 3D cutting techniques, her upcycled designs have attracted an international clientele and established a presence in the luxury cruise market. Through OUNCHAN, Shibuya promotes a vision of sustainable luxury in which clothing travels the world, imbued with personal history.