Add SS24 presents the new collection during Milan Fashion Week

Add SS24 presents the new collection during Milan Fashion Week For SS24 – Spring Summer 2024 Collection, add® brings lightness to life through an artistic installation at Dazi, Milan. Underpinning the brand’s ethos, the technology-driven weightlessness of its outerwear will be told through a new visual language: suspended garments as if floating on air, diffused…