“WE ARE NOT YOUR STEREOTYPE” For spring/summer 2023, BMUET(TE) defies formulaic rules of everyday dress to evoke beauty within unpredictable contrasts. The brand’s handwriting sees rebellion and sophistication combined, painted with new romantic flare. Though this season, South Korean design duo Byungmun Seo and Jina Um push beyond the design codes which have defined BMUET(TE)…
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BMUET(TE) Fall Winter 2022 – 2023 at London Fashion Week
BMUET(TE) Fall Winter 2022 present “BOURGEOIS GESTURE” Identifies the concept of the bourgeois attitude and gesture. As a characteristic of the middle class that embodies their desire to rise in social status and progressive ideology in 19th century europe, Bourgeois bring the upper-class’s culture and aesthetic eyes to lower social strata. It paved the way…
BMUET(TE) Spring Summer 2022 at London Fashion Week
BMUET(TE) 2022 SPRING SUMMER “SURPLUS REALITY” It involves new reality from the perspective that is above and beyond what is normally expressed in life and the situation to escape usual rules and constraints. Instead of stepping into a familiar world, we take one step directly into new experience that can never be created, boring and routine …
BMUET[TE] Autumn Winter 2021 – 2022 collection at London Fashion Week
All images courtesy of BMUET[TE} Credits CREATIVE DIRECTOR JINA UM / BYUNGMUN SEO ART DIRECTOR & STYLING JINA UM FILM DIRECTOR VEGETARIAN PITBULL PHOTOGRAPHER CHRIS CHOI HAIR/MAKE UP SEYOUNG OH SHOW MUSIC YOUNGJAE YOO JEWELLERY COLLABORATION MIL STYLING ASSISTANT YUNJI JUNG / YONGSUN KIM