DAGGER Launches Autumn/Winter 2026 Campaign entitled “PLAY HARD” Berlin, September 2026 – DAGGER presents its Autumn/Winter 2026 collection, “PLAY HARD,” exploring themes of youth, identity and belonging through founder and Creative Director Luke Raine’s memories of growing up in Portrush, a small seaside town in Northern Ireland. Inspired by the atmosphere of Portrush in winter,…
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DAGGER Spring/Summer 2027 at Berlin Fashion Week
DAGGER Spring/Summer 2027 / SS27 for Intervention VI at Berlin Fashion Week entitled Lifestyles of the bored and disenfranchised For SS27 / Spring/Summer 2027, DAGGER returns to the coastal seaside town of designer Luke Raines’ youth. A place known for its dedicated skate scene in the early 2000s, and the backdrop to his misspent teenage…
Dagger Fall/Winter 2026 For Intervention At Berlin Fashion Week
Dagger Fall/Winter 2026 / FW26 For Intervention At Berlin Fashion Week Play Hard is a love letter to growing up in Portrush, a working-class seaside town on the edge of the North of Ireland. Surrounded by boarded-up arcades and harsh coastal weather, skateboarding became an escape, a culture, and a way to form identity when…