SSON Spring/Summer 2027 / SS27 at Copenhagen Fashion Week Visitors to the SSON SS27 / Spring/Summer 2027, The Resort presentation were greeted by models at leisure on a beach; the venue filled with white sand, the mood: one of pure vacation ease at first glance. Look closer, and traces of an oncoming disaster surface in…
Tag: SSON
Sson Fall/Winter 2026 at Copenhagen Fashion Week
Sson Fall/Winter 2026 / FW26 at Copenhagen Fashion Week Sson is a Stockholm-based fashion brand, founded in 2024, reimagining discarded garments and materials into conceptual ready-to-wear collections that merge circularity with contemporary culture. Led by Creative Director and Co-Founder Yulia Kjellsson, the brand reconstructs second-hand textiles into contemporary silhouettes, that balance masculine tailoring with romantic…