Tae Ashida Autumn Winter 2021 – 2022 collection at Rakuten Fashion Week Tokyo

Attended high school at Le Rosey in Switzerland, and university at Rhode Island School of Design in America, where she graduated as a Bachelor of Fine Arts (B.F.A.)
1991 Debut as an independent designer in charge of “miss ashida”
2012 Oct. Debut of her signature “TAE ASHIDA” collection
2012 Nov. Received the “Special Prize” at the 54th FECJ Awards
2013 Appointed judge for the “Nikkei Superior Products & Services Award”
2013 July. In line with the policy of Jun Ashida Co., Ltd. to aid reconstruction in North East Japan, working together with the “Support Tohoku Eternal Project,” Tae Ashida is offering design and technical direction to produce the MINA-TAN CHARMS, high quality mascot key-holders.
2014: Dec. Supervised the art direction of the exhibition “The Survival of Elegance” at the National Art Center, Tokyo, to commemorate the 50th anniversary of the Jun Ashida fashion house
2016 Oct. Celebrated her 25th anniversary as a designer Produced the documentary “Embellir” directed by actor Takumi Saitoh available on the official site.
2017 Nov.Received the “BVLGARI AVRORA AWARD” that recognizes outstanding and inspirational women
Appointed Ambassador of the Non-Violence Project Japan
2018 June: Selected as a speaker at the “Women’s Talk” panel discussion to celebrate the 50th anniversary of women at Le Rosey in Rolle, Switzerland
2019S/S: produced the Jun Ashida Capsule Collection
2019A/W: debut of the TAE ASHIDA men’s collection
Produced the live installation presentation of the Jun Ashida 2019A/W collection
2020 Nov: debut of three new brands online
“Mes ailes”:(My Wings) limited debut for high quality lounge wear; “ECOISTES”: superlative Jun Ashida quality in ecologically sustainable fabrics; “jun ashida x TAE ASHIDA”: the combination of Jun Ashida quality and the innovative spirit of Tae Ashida offering new liestyle themes

Brand Profile

[Established year] 2012

Graphic and sharp: a collection overflowing with refined silhouettes in superb fabrics for day through evening wear for every occasion in contemporary urban life. Highlighted with functional and elegant original items such as “leather pats”, that spring from a uniquely feminine sensitivity.
2019 A/W: debut of “luxurious and wearable” men’s collection.

All images courtesy of Tae Ashida

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