Ray Chu Autumn Winter 2021 – 2022 collection at London Fashion Week


 He have always been interested in technology and how it may (or may not) enhance my brand. CGI is something I’ve experimented with but never truly brought into the fold – and on this occasion, following a time of global in-person abstinence, felt it was the right time to encompass it more productively.

His collaboration with Pigo Lin is very meaningful. The artist and He have wanted to collaborate for some time and considering our incredibly diverse global understanding of fluidity, borderless, genderless, the characters depicted are both gay, straight and everything in between. The centipede character within all the graphics represents the epic centre of sexualism – are you the sexually centrist or, on the side of inclusivity. The artistic depiction of the graphics are both but also, neither.

The artworks developed with the artist – and in turn used as the central CGI graphics – show an evolving Asian culture. A culture where sex is largely hidden, underground, unspoken of. The CGI and in turn the graphics pulled from this short-film show that the younger generations are embracing themselves and moving toward a better fluency of sexual exploration in general.

The pandemic – such a boring topic after so long – has allowed me to push myself to a better understanding of creativity, which is the case for most people in the creative severe. It has allowed us to grow, explore and seek new ways of presentation. One very important note that is entirely encompassing to his future of his namesake brand is sustainability – vegan leathers is presented through CGI which is essentially a combination of OLD Vs NEW = THE FUTURE.

All image courtesy of Ray Chu

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