MARKGONG Fall Winter 2021 – 2022 collection at Shanghai Fashion Week

2021 is a transitional year for Mark Gong. After living in the US since a teenager, at 23 years old and at its 5th MARKGONG collection, Mark decided to move back to Shanghai to settle and anchor his business.   A departure from his previous 5 projects, Chapter 6 combines a celebration of the past with a transition to the new. MARKGONG presents a Fall/Winter 2021 Collection dedicated to re-exploring design elements from previous works and maturing them into novel codes.

Like Mark himself, the Gong Girl is maturing. Over the past five seasons, she has camped in the wilderness, lived in historical picture frames and reflectively walked the streets of New York. Rich in these experiences, she is coming of age, confidently balanced. 

Balancing the explorative nature of his previous collections, this season is a transitional affirmation of the brand’s codes. Hiking boots, familiar cut out details and our relation to nature, nods to past references. In a comfortable play on polarity, natural and soft materials – cashmere, suede, leather – co-exist with bold tailoring and affirmative cuts. Neutral and re-assuring colors – grey, taupe, beige – coincide with warm and fiery yellows, oranges and reds. A collection highlight – Dresses and skirts made of handstitched individual panels or organic fabrics – affirms past experiences coming together create a balanced entity.   

This collection shows Mark maturing and his voice finding clarity when he tells the metamorphic story of a playful adult, a sexy but unprovocative, serene but not serious young woman. Confident in her new skin, she is ready to conquer the next Chapter of her life.

Designer bio Mark Gong

Mark Gong was born in China and grew up in an urban setting. He moved to the US as a teenager to study at the rural Midland School in Los Olivos, in California, before making his way to New York City to learn Fashion Design at Parsons. He launched his eponymous label MARKGONG in 2018. Gong’s teens, a time of transition and self-discovery, was an immersive experience secluded in nature with no access to technology. This jolt, while unfamiliar at first, proved to be invaluable. It drove him to crave and dream about the fashion world that seemed so far removed and inaccessible. Mark’s polarized life experiences gave him his unique take on balance. One he has leveraged to the full as he gained knowledge and maturity as a designer. A Balance he now applies to his life, how he conducts business and how he creates.

Brand bio MARKGONG

MARKGONG’s collections tell intricate stories. On his singular path, Mark’s designs instinctively play a perfectly executed balancing act between creating beauty and commercializing beauty. Creatives have always used nature’s beauty as a core reference. While the industry at large has been questioning its impact on nature, nature’s own impact on fashion is harder to define. As our relationship to nature evolves, will it impact how we curate and bring collections to market? MARKGONG’s retort is collections that explore the impact nature can, and should have, on fashion, women, and the commercialization of their relationship. These intricate stories always promote a confidently balanced woman, ever showing Mark’s love for (her) nature.

All images courtesy of Markgong

Film:

VIDEO DIRECTOR – Harry Wang

Film Editor – YuanqingXie

Cinematographer – Kaifan Hu

Colorist – Jiaqi Zhou

Video ASST – Chao Liu

Music – Haoyan Gao

Collection Images:

PHOTOGRAPHER – HekaiTuoyi

PHOTOGRAPHER ASST – DongweiGuo

Film&Collection Images:

MODELS – JinChun,SijiaKang,Huan Zhou (Focus)

ART DIRECTOR – Cloe Dong

ART DIRECTOR ASST – Hai Yu

HAIR – Issac Yu (SalsaStudio)

HAIR ASST–Ian

MAKEUP – Valentina Li(The Ascc)

MAKEUP ASST – SimengXiong,YuleZhang

PRODUCER – Mark Gong

CO-PRODUCER – YuanqingXie

FASHION STYLIST – Gaultier Desandre Navarre

ON set STYLING – Cloe Dong

ON set STYLIST asst – Coco

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