Maxime Spring Summer 2022 at London Fashion Week

The French-born founder Maxime Fruit has always had a strong interest in the product making and
particularly in its conception process.
After obtaining a Bachelor degree in Fashion, Luxury and Art de vivre’s management, Maxime has
multiplied his experiences for the past 9 years by working as Development & Production Manager at
several worldwide renown brands such as Damir Doma, VETEMENTS, YANG LI and A-COLD-WALL*.
During all these years, Maxime has developed a particular product sensibility that he is now applying
onto the MAXIME’s menswear wardrobe.
Having the opportunity to work in small scale companies has allowed him to operate closely with all the
teams from Design, Atelier, Sales and Merchandising. These experiences have permitted Maxime to
acquire a full understanding of all the aspects of a business.
As a man of the product, high quality standard is and will always be the main focus of MAXIME’s edition.

All images courtesy of Maxime

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