– For Occasions
o The freedom to choose. The freedom to not choose.
– Each Scenario
o The freedom to make it special. The freedom to not make it special.
– As a Uniform
o The freedom to standardize. The freedom to not standardize.
– With the Mood
o The freedom to match. The freedom to not match.
To not force the view of the designer. To not make the product the focal point.
An idea for idea’s sake. A personality for personality’s sake.
Hardware called by the name Society, changes without choice in line with inevitable occurrences.
A desired ability to adapt to the inevitable, compatibility.
A form of software that is free and not constrained by the times.
All images courtesy of Fumito Gunryu
Creative director: Jamie Webster and Adam Wray
Production: Common Good
Photographer: Norman Wong
3D: Mikey Corpuz
Stylist: Jackie McKeown
Hair/Make Up: Sabrina Rinaldi
Movement Director: Kristie Muller