Ashi Studio Couture Fall Winter 2021 – 2022 at Paris Fashion Week Haute Couture

THE MUSE UNDONE. THE MYTH REBORN.

In the midnight hour, two glowing eyes appear.

It is she: the obsidian panther, herald of death, and rebirth.

It is time

Time to end this journey of pain and suffering.

Time for you to reclaim your strength.

What is a muse to a couturier?

Throughout the history of our métier, she is these women of legend, the ones whose names become woven into the very fabric of a house.

In our work, finding her is a process. With the clarify afforded by the echo-chamber emptiness of the moment, our gaze turned inwards – to the history of couture, to our own history – looking for the source of inspiration. To the idea of a muse

So what is a muse exactly? To a couturier, she is not just an aesthetic companion, but a fully incarnated person, someone with whom dialog sparks and continues, season after season, spilling over gowns and sketches.

When comes the collection, the muse becomes both inspiration and a mirror. Beyond fashion, the process becomes a human experience. It is us and her, and intimate.

Fittings become conversations. There is something different in the air. She moves in a specific way. Worn by the muse, our creations come alive. Every movement of her hand becomes commentary. A turn of the head, a refinement. Each angle, a new facet of the design we have imagined.

And for the muse herself, becoming part of the creation is a way to respond in kind: “I see you.”

To us, she is Georgina Grenville, muse of Ashi.