SCHIAPARELLI PRESENTS THE DOVE BROOCH IN BENEFIT OF LADY GAGA’S BORN THIS WAY FOUNDATION

PARIS / NEW YORK, July 22nd 2021 – The Couture House Schiaparelli is pleased to announce the launch of the Schiaparelli Dove. The iconic brooch, worn by Lady Gaga to the inauguration of President Joe Biden on January 20, 2021, is now available for purchase. All funds raised will be donated to Lady Gaga’s Born This Way Foundation, a charitable organization which she co-founded with her mother Cynthia Germanotta with the mission to support youth mental health and work with young people to build a kinder and braver world.

Last January, the Maison Schiaparelli had the privilege to dress Lady Gaga for her performance of the American national anthem. On her jacket, Lady Gaga wore a delicate Schiaparelli brooch in hammered gold in the form of a dove carrying an olive branch, a symbol of peace and hope.

“My daughter and I, along with the young people we work with every day, believe kindness is the way forward from the overlapping, ongoing crises of the last year and a half. We couldn’t be more grateful to have the proceeds from the Schiaparelli Dove, a beautiful symbol of hope and new beginnings, benefit our work and mission to build a kinder, braver world,” says Cynthia Germanotta, Co-founder and President of Born This Way Foundation.

“With the support of Schiaparelli, we will continue to follow the lead of this aspirational, hopeful generation to build movements that address youth mental health and connect them to the resources they need to not only survive their lives, but thrive.”

Daniel Roseberry, Creative Director at Schiaparelli, states, “Like so many of us, I have been inspired by Lady Gaga and her Born This Way Foundation for years. Her inauguration performance, and the symbolic Dove Brooch, is a milestone in the history of this Maison and in my life. It is with great pride that we are able to contribute to Gaga’s foundation and the remarkable work it has done in the lives of young people everywhere, moving them towards more freedom, kindness, and love.”

The Dove has a long history at Schiaparelli. Influenced by the artists of the dada and cubism movements, Elsa Schiaparelli used surrealist imagery of the masters of her time in her designs such as the Dove. She owned Oiseaux en cage, “Caged Birds” by Picasso, an oil on canvas from 1937 that shows a dove and a crow in a cage. Her friends saw the dove and black raven as symbols of her dual personality.

When Elsa left for the U.S. to escape World War II, her favorite brooch in the shape of a dove was pinned to the suit she wore as she arrived in New York. The Dove would stay with Schiaparelli for a long time, and can be found throughout her designs in the form of prints on gowns or as accessories.

When the Schiaparelli Dove made a return with Lady Gaga during the Inauguration, it stated Schiaparelli and Lady Gaga’s attachment to this cross-cultural symbol. It was a beautiful tool that allowed Creative Director Daniel Roseberry to contribute to the renewed sense of peace and hope marked by Lady Gaga’s performance. A reassuring companion for Elsa and now for people around the world with the launch of the Schiaparelli Dove. The Dove brooch is available for purchase in three different sizes, from Schiaparelli, Bergdorf Goodman and Dover Street Markets starting July 22nd. All proceeds will be donated to Born This Way Foundation.

ABOUT BORN THIS WAY FOUNDATION

Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports the mental health of young people and works with them to build a kinder and braver world. Through high-impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Learn how the Foundation encourages people to practice kindness towards themselves and their communities at bornthisway.foundation and its storytelling platform Channel Kindness at channelkindness.org.

ABOUT SCHIAPARELLI

With her wild imagination and revolutionary approach to fashion, Elsa Schiaparelli instilled a unique creative spirit to 20th Century design. Turning ordinary objects into some of the most memorable creations, Schiaparelli expressed her creative talents through fashion, fragrance, and what we refer to today as “merchandising”, blurring the boundaries between creative brilliance and commercial success, and developing an innovative business model that is still used by most major fashion houses today.

Elsa’s iconic collaborations with artists like Dalí, Cocteau, Man Ray, Jean-Michel Franck and Giacometti, among others, became legendary. Her legacy has consistently contributed to mainstream culture throughout the decades, and continues to inspire people across creative industries and continents.

A true artist herself, Schiaparelli is the creative force behind some of fashion’s most revolutionary shapes, techniques and colors, redefining new standards of style and what beauty means. In 2019, the house of Schiaparelli appointed American born designer Daniel Roseberry as Creative Director, based in the iconic Salons Schiaparelli at 21 place Vendome, Elsa’s home and atelier. http://www.schiaparelli.com

All images courtesy of Schiaparelli

PR Agency Lucien Pages Communication

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