Gasanova Spring Summer 2022 at New York Fashion Week

GASANOVA SS’22

In her SS’22 collection, Elvira Gasanova continues exploring new sides of the signature GASANOVA party spirit with more alluring proportions, bold colors and vibrant energy. After the long months of world’s lockdown and total domination of snuggly loungewear we are ready for a big night out again.

“During the pandemic time we’ve learned how strongly clothes impact our behaviour, attitude and personality. Different clothes make you feel differently and our collection will definitely make girls get all dressed up and enjoy life”, – the designer says.

The core concept of the SS’22 collection is provided by the brand’s strongest point – special occasionwear. Radiant crystal dress, which is known worldwide thanks to Gigi Hadid, Kortney Kardashian and other celebrities, this season turned into deep electric blue, milky white and elegant black slinky column silhouette. The statement tailoring is represented with perfect crystal-decorated suits with fluid allure provided by crepe fabric.

The most glamorous part of the collection is dedicated to structured gravity-defying ruffles seen on the mini dresses and the voluminous tops made of silk taffeta. Charming proportions are increased with intense hues of ultramarine, emerald green, magenta and pear yellow. The elaborating shapes were infused by couture practice of creating muslin to start a piece. The designer used the same muslin method in GASANOVA SS’22 collection.

Working with vivid colors and sophisticated forms Elvira Gasanova still remembers about women’s comfort, ease of movement and feeling natural at any moment of life. While creating the SS’22 collection the designer was waiting for a baby to be born and this period full of happiness and optimism makes her bring joyful bright shades to the attention for the very first time.

All images courtesy of Gasanova

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