Eudaimonism (from ancient greek «Eudaimonia» – happiness, bliss, wellbeing) – ethical school, whose followers see the realization of personal potential and pursuit of happiness as highest goal and joy of human life. Pulse. Space. Potential.
THEO spring’22 co-ed collection has one task – to limit oneself to the essentials so that design starts to work. To interact with body, space and potential. After soaking in the fundamental societal shifts and new aesthetic norms, to armor with visual impressionism and create clothing deliberately stripped off of insta-appeal. Wide strokes, narrow specialities. Detail. Simplify.
THEO’s signature gender-fluidity in the new season is not to dilute frameworks, but to accentuate two polarities and tensity that arises in-between. To distinguish specific features of male and female body, emphasize them, not try to change them. Go one step ahead the obvious solution. Exclude instagrammability.
To allow the dresses to sabotage, behave in the most bold, unusual, daring way. To combine the incongruous – simplicity of a dot and elusiveness of landscape that was digitally distorted up to the point of being unrecognizable. To give freedom to the formal suits of being categorical. To ease up the severe outlook of British three-button jackets through the use of fluid crepe-de-chine, ultra-soft cotton and pants rebelliously cut via jeans patterns. To find special approach to denim in spring’22 – let it be elegantly exquisite, fill up the space with carefully honed simplicity – just as the presence of perfectly well-mannered person does in a room. And without further detailing and courtesy – to release the potential of knitwear to fuse, blend and merge with the body. Sterile stylism. Balanced differences.
Silhouettes: finely-elongated, voluminous
Fabrics: Outerwear: Japanese nylon taffeta, Japanese cotton twill Denim: sun-dried, stone-washed Sportswear: Japanese breathable seersucker Dresses: semi-sheer crepe, light crepe-de-chine with lurex thread, jacquard crash-chiffon, satin Knitwear: eco-mink, cotton yarn, mixed tweed yarn (linen and cotton)
Colors: cream, ecru, black, green grass, shades of beige, khaki, smoky turquoise, navy, sunshine yellow, cyber violet, tangerine, magenta
Textures: matte, satin, sun-dried, smooth, wrinkled, rough, contrasting, fluid, woven
Details: contrasting, wide stripes, big collars, patch pockets, contrasting finishing and accessories, «dots»
All items are produced in Ukraine under international ethical norms.
All images courtesy of Theo
IDEA AND ART DIRECTION: THEO DEKAN DIRECTORS: THEO DEKAN, PETER SAZONOV CREATIVE DIRECTOR: THEO DEKAN STYLING: MARIA ZLOBINA DESIGNER: MARINA PETRUNENKO MAKE UP: ANASTASIIA GRYNIUKA, SNEZHANA KONOVALOVA HAIR: ANASTASIIA GRYNIUKA, EVGENIA LITUS MAKE UP AND HAIR ASSISTANT: MARIA LASTOCHKA STYLIST’S ASSISTANTS: EMMA MARIA CHERNYH, EVA VALERIA PANCHENKO CATWALK PHOTO: ARSENIY GERASIMENKO, KONSTANTIN BIBLYUK SET DESIGN CONCEPT: THEO DEKAN MUSIC: AMBIANT OTAKU BY TETSU INOUE GLASSES: NAO4I PRODUCTION: DIANA MELNIKOVA, OKSANA DENNIS CASTING: THEO DEKAN, DIANA MELNIKOVA SET ASSISTANTS: KAROLINA BELOUS, ANASTASIA KLYMOVA, ELIZAVETA SUKHMANOVSKAYA
MODELS : MARGO LEVCHENKO @ DAF MODELS MARK NIKULA @ L-MODELS SERHIY KOLESNIK AYLIN SALEHI @ LINEA 12 MARK SALIU GRACE PORRI @ ECOS RINA KUTSENKO @ K MODELS MAX RUDENKO @ K MODELS MARIA JENNIFER @ PM MODELS KARINA KONVISAR @ L’ARTISTE SOLOMIA ZHAO @ L’ARTISTE AMINA DOSIMBAEVA @ KMODELS OLHA HOLODOVA @ LINEA 12 ROMAN KHOROSHAIEV @ ATTABOYS VALERA FLINT @ WILDHUNTERS DENYS TRETIACHENKO @ ATTABOYS YULIA POLOVUK @ INTERMODELS ANDRII PANIBRATETS @BALLS.MODELS SHAQUILLE HOMALLEY @ PM MODELS ANIJA VICTOR @BALLS.MODELS
ATELIER CREW: OLENA SHALAEVA- DRACH, OKSANA DOVZHENKO, LUDMILA ALEKSANDROVA, ELENA ONISIMCHUK, LARISA BUTKEVICH DIRECTOR OF PHOTOGRAPHY: VLADISLAV PLESHAKOV CAMERAMAN: IHOR MOLCHANOV CAMERA MECHANIC: YURII YUKHIMENKO LIGHTS: OLEKSII NEDASHKIVSKYI, ANTON MIKHAILIUK TECHNICAL MANAGER: DENYS SHEVCHENKO TECHNICAL SUPPLY: SERHII PARYBAK EDITOR: OLEKSANDR LYTVYNENKO