For the Fall/Winter 2022 season, Spyder Korea portrays a New Normality, where different forces and inspirations coexist in a new balance. In a world still dominated by uncertainty, the lifestyle brand sends out a message of hope and positivity, imagining the wardrobe of dynamic, cool individualsfacing the challenges of the everyday life with the right dose of style
“It’s coexistence or no existence.” – Bertrand Russel
Quotidian and special, casual and formal.
Named “Coexistence,” the collection celebrates diversity with a multifaceted fashion proposal that, reworking the iconic codes of sportswear, offer a unique mix of cutting-edge design and outstanding performance. The boundaries between athletic wear and leisure wear are blurred. Embracing the use of the most advanced technologies matched with a deep attention to style details, Spyder Korea unveils on the catwalk a joyful, young and fresh lineup, celebrating the sense of freedom rooted in an active, energetic lifestyle.
The color palette vibrates with bold tones, including sky blue, lime green, hot pink and orange, which are mixed with more subdued shades of graphic black, light gray, burgundy and tobacco brown for an eye-catching color blocking.
Offering the right protection during the cold season, performance, technical materials are juxtaposed with fleece and fur-like fabrics, creating charming combinations of different tactile textures.
An array of outerwear pieces are worn with roomy pants or skin-tight leggings. Soft and ward underpinnings create the stylish foundation for cool looks, where sleeker silhouettes coexist with puffy volumes.
An homage to the retro sport trend, vintage-inspired tracksuits, featuring refined color blocking or graphic ergonomic seaming, are presented as the laid-back uniforms of the New Normal world’s hip citizens.
Launched in 2015, Spyder Korea started its retail business as a sports brand and quickly established itself in the sports market. It aims to provide functional training wear, luxurious sportswear and lifestyle wear. Spyder Korea found the best way to share the brand’s authenticity with the consumer adopting the ‘consumer experience’. With the slogan of ‘Limitless’, Spyder Korea targets those who are more passionate than elite athletes and sensitive to trends. This makes Spyder Korea so unique and different from other sports brands that targets everyone. Headquartered in Seoul, Spyder Korea’s products are available in 129 stores in Korea and worldwide on spyder.co.kr.
All images courtesy of Spyder
PR Agency GM/PR