LAZOSCHMIDL FALL/WINTER 2022 Present “IT’S OVER”. Based on a song created within a lucid dream, the collection is the chorus for a pre-apocalyptic hymn of positivity. Its over. Maybe yes. Maybe not. In this dream, a girl band is singing this song. The dreamer is watching their performance on a video screen in a bar.
The song is so enticing that he wakes up, grabs his phone and records a voice message_ Its a break-up love song. It indicates disparity while longing for the feeling of belonging together. The dream of continuing. Being able to continue. Being together.
When I look in your eyes and I look at your sins. When you follow your heart and I follow my dreams. Then baby, its over. It’s over.”
Garments feature Japanese writing in bright pop colours on tight rib tops and fleece hoodies enriched with Swarovski crystals. Retro techno cowboys are dressed in reworked chaps, frayed hand-painted chinks, neoprene suspender bodies, overdyed workwear denim, sheer chiffon shirts and bouclé surfer hoodies.
Accessories introduce, for the first time, patent leather tote bags and hand-knitted hanky scarves. The butterfly motif appears this season as prints and painted leather bolo ties as the brand’s recurring motif of transcendence and ultimate transformation into dressed-up beauty.
LAZOSCHMIDL unites the disciplines of fashion design and literature. Each collection is developed from writing. Awarded with the Innovation Prize 2016 by Swedish Fashion Council, their work has been featured in leading international magazines such as Man About Town, Dazed, i-D, HERO Magazine, Buffalo Zine and L’Officiel Hommes.
All images courtesy of Lazoschmidl
Credits Film: Julius Hayes Artistic director: Andreas Schmidl Casting director: Josef Lazo Styling: Emma Thorstrand Hair: Jesper Hallin Make-up: Jasmine Lundrnark Music: Carl Hjel Photo assistance: Julia Malrnqvist Styling assistance: Lena Scheins Models: Nisch Management Special Thanks Serge Carreira, Gustav Skarbring, Mathias Faltmarsch, Sandra Marquina, Nora Svenson
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