Reflecting Louis Gabriel Nouchi’s lifetime passion for reading, each collection pays homage to a book or a writer who has inscribed their vision on the world.

The collection FW22.23 is inspired by the book “Artificial Paradises” by Charles Baudelaire and one of its modern reflection, now forbidden due to the pandemic : Nightclubs

In an atmosphere of warmth, sensuality and unbridled dancing, sometimes crossed with melancholic poetry, nightclubs allowed you to escape your daily lives.

This collection is like the memory of an end of a nightclub outing, when you leave the place sweating, grabbing your huge coat to catch a taxi.

About Collection

In the nightclubs, indoor clothing can be worn outside and vice versa. The collection is a variation of tuxedo jackets, dressing gowns and bodysuits, all mixed with the confort and sensuality of loungewear. As we’re now more at home, home-wear inspired pieces are treated with the same refinement as evening clothing. The larges pieces are belted, avoiding buttoning to be adaptable to all the morphologies.

The slit at the neckline, signature of the brand, remains present on the top pieces (jacket, shirt and jersey pieces) and the underwear. Long side slits on the coats, jackets, trousers and shirts reveal the body by freeing up movement, allow access to the pockets of the garment below and encourage to play with the clothes. Swimwear is launched for the first time.

This season marks the return of collaborations, in particular with Hermès Pontet glasses and the outdoor shoes brand Merrell.

Prints & fabrics

The seasonal print of the collection is based on opium poppies twisted into psy-chedelic patterns. From the previous collection, new marbled paper pattern, which is becoming a signature element of the LGN brand, is evoking night dance perspiration through print and important textile developments : digital print on viscose made in Italy, quilted on recycled nylons, devoured on a jersey base and tone-on-tone jacquard knit.

Natural materials that consume less water, such as viscose and wool are favoured with an emphasis on confort especially with the use of jersey and swimwear in eco nylon fabric. Always fascinated by the beauty of clothes’ tears, LGN is developing acetate mesh which looks like spun tights.

About LGN Louis Gabriel Nouchi

LGN was founded in Paris in 2017 by Louis-Gabriel Nouchi, who offers his contemporary vision of a new nonchalant and sensual elegance.

Passionate reader since his childhood, each collection is a tribute to a book, a writer, who forged his view on the world.

With LGN, the silhouette becomes a balance between a fluid and comfortable suit, a rich and textured knit and traditional know-how, offering a new freedom, a new relationship to what we wear.

Each piece has a controlled flaw, magnified wear that allows everyone to tell their own story. The openings reveal without showing directly the skin, offering a new relationshipto the body.

Product quality, transparency of production and honesty are at the heart of the brand. In constant search for improvement of the materials used, partnerships with European luxury factories or large textile groups, LGN is an invitation to a new relationship with clothing and our way of conceiving fashion.

All images courtesy of LGN Louis Gabriel Nouchi

PR Agency : PR Consulting Paris