Avril Blue Circle
Avril8790, the knitwear brand that has always had the contamination of art in its DNA contemporary, visual art and street style, makes its debut in the digital calendar of Milano Fashion Men’s Week with the Avril Blue Circle digital presentation.
The movement performance directed by the eclectic director Roberto Ortu, is a tool for communicating and interpreting the Fall Winter 2022 – 2023 through the exhibition of real dancers who move within a place out of time and space, in which color predominant is the Blue Avril.
The dancers, between dynamism and an almost sculptural static, present and wear a mix of some of the brand’s most iconic garments and others made exclusively for the winter collection, one narration that alternates individual and collective moments.
A fil rouge that leads us to the discovery of Avril8790’s DNA by investigating archetypal emotions to create an empathic bond, through dance, between spectator and performers.
Avril Blue Circle is the brand’s personal statement on contemporary style, one mix of inspirations between art, fashion, design, music and dance, which translates into the manifesto of the philosophy and soul of the brand.
Avril8790 breaks down any type of barrier and pattern imposed, to free one’s thinking and express her personal vision of fashion: identity, sophisticated, artistic and fluid ethus sharing the real essence of the Italian project, spokesperson for the new generation of knitwear.
All images courtesy of Avril 8790
PR Agency Domingo Communication Milan