Founded in 2018 by Demon Zhang, MITHRIDATE is a gender neutral, emerging luxury Chinese brand with an overarching appreciation for art and community.

Through Zhang’s considered designs, her work celebrates bespoke craftsmanship combined with Chinese artisanal techniques to provide strength and protection whilst empowering her collaborative, artistic, global community. 

Zhang captures the delicate balance between romance, independence and self-preservation, encouraging self confidence and body positivity to empower. 

Well established and successful in China with 7 stores in premium shopping locations, Zhang is dedicated to expanding MITHRIDATE’s name globally.

All images courtesy of Mithridate
Creative Director: Demon Zhang
Stylist : Harry Lambert
Assistant Stylists : Ryan Wohlgemut, Naomi Kate-Phillips, Harrison Beckett, Neve Randall
Photographer: Marcus Schaefer
Set Design : Olivia Giles
Casting: Emma Somper
Backstage Photographer: Robin Joris Dullers
Hair: L’Oréal Professionnel, Richard Phillipart
Makeup: Jane Richardson
Nails: O.P.I., Kim Gorse-Macias
Shoes: Grenson Shoes
PR: CP Concept UK
Video Production: DUCK
Production: Perfect Cartel

Special Thanks:
MITHRIDATE Team & Tina Jiang
Narrator: Yun Long Zheng