Nanushka Fall Winter 2022 – 2023 Present Industrial Craft at Paris Fashion Week
Nanushka celebrates its creative study of functional and intuitive design – introduced last season – for Fall/Winter 2022. Entitled Industrial Craft, the offer is a renewed interpretation of Sandra Sandor’s ongoing axiom – that if a garment is designed to function well, it will, by definition, be beautiful.
Within this collection, elevated fabrics, sensual silhouettes and decorative elements combine to create a Nanushka wardrobe that explores an eccentric yet practical aesthetic.
“The way in which Bauhaus created a bridge between the Arts and Crafts movement and the era of Industrial Design was an initial point of inspiration – set against the almost surrealistic aesthetic of the 1922 Triadische Ballet, choreographed by painter, sculptor and dancer, Oskar Schlemmer. In Industrial Craft, we’re continuing to push the boundaries of what makes a garment functional, compounding an aesthetic style with a dynamic yet elevated relationship to our key values of practicality, comfort and tradition.” Sandra Sandor, Nanushka Creative Director
The collection is presented as a live audio-visual experience, with the cast positioned on circular rotating plinths, filmed and then projected back onto the surrounding stage in real-time – in a synchronization of technology, craftsmanship and design associated with the art movement. Signaling a wider system of support for the citizens of our neighboring country, Ukraine, during this unprecedented moment, Brussels-based classical group, Echo Collective, will play the country’s national anthem, while the cast wear make-up looks in tribute to the colors of the Ukrainian flag.
The Fall/Winter 2022 collection demonstrates creative tension in layering. Fabrics like slip satin and regenerated leather communicate with plush textured fabrics like suede, tubular jacquard and an exclusive short-haired faux fur
Shirts are styled with midi skirts, with a swathe of fringing at the hem; floor-pooling turtleneck sweater dresses are worn over vegan leather trousers; men’s tailored trousers are defined by front-slit hems; single-breasted jackets are styled with extreme overlaps to give the appearance of a double-breasted silhouette; workwear-inspired pullovers are refined in slip satin; and trench coats are rendered in a glossy patent canvas.
Dangling buttons, ceramic detailing and decorative crochet stitching – a play on the seam detailing from the newly iconic Origami Tote – showcase a renewed focus on creative hardware.
This collection could not have been created without the dedication of Ahinaa Perjési and the Nanushka Design Team, who have supported consistently throughout Sandra Sandor’s maternity leave.
An exclusive collaboration with Athens-based jewelry brand, Vasiliki, strengthens the essential energy of Industrial Craft, featuring imperfect, hand-dripped 18ct gold and recycled sterling silver necklaces, bracelets and earrings that theatrically defy mass production.
This season, we continue to build out our accessories offer around the design cues of the Origami Tote. The silhouette becomes a family that strengthens the continued tactility, pops of confectionary color and aesthetic practicality which strike through the collection.
Unexpectedly playful folded shapes in patent vivid pastels create tension by riffing on nostalgic baguette styles. Soft pillow-esque clutches are made from a structured yet supple combination of hi-shine leather and sumptuous velvet. Square-shaped wristlet clutches woven from vegan leather are propositioned as New Classics.
















































All images courtesy of Nanushka
PR Agency PR Consulting Paris