Fashion Division brings Indonesia's Designers to Paris at Fashion Week

Fashion Division brings upcoming talents from Indonesia Representing 13 brands, including graduates from 3 fashion Universities

Fashion Division is honored to announce their womenswear A/W 2022 fashion show representing upcoming and fresh talents. Fashion Division is an internationally established fashion career center debuting and promoting Southeast Asian brands and designers developing international Collaborations in the capital city of fashion.

The show was held at the prestigious Westin Paris, Vendôme 3 rue de Castiglione, 75001 Paris, on the 5th of March 2022 during Paris Fashion Week.

The show exhibited collections by the 12 brands, along with students from 3 Indonesian fashion universities. The brands include Harry Halim a celebrity favorite, AKSU, PURANA x Amero, VAR ERTE, Carol Chen, Adisza Kahanasty, AM by Anggia, Hanyutan, Adraworld, and Elima. A unique collaboration to highlight is Adraworld who has partnered with established Indonesian perfumery, HMNS, and was featured during the event. The fashion universities that handselected their top graduate collections to be showcased are Lasalle Surabaya, Universitas Ciputra Surabaya, and BINUS Northumbria University.

In the words of Karl Lagerfeld, “Fashion is not only about clothes – It’s about all kinds of change.” This new upcoming talent is that change.

Harry Halim has established himself as a fashion designer with a distinctive voice on a global stage, having dressed celebrities such as Cardi B, Billy Porter, and Tinashe. He showcases a unique signature style using sculptural shapes, bold cutting, and a twisted take on romanticism. Those elements formulate the perfect essence that empowers every individual who wears HARRY HALIM.

AKSU, First debuted during Jakarta Fashion Week, AKSU is a brand targeted to young fashion and art enthusiasts who appreciate originality, uniqueness and conceptuality that are kindled by culture, art and music

Purana present Signature Spring/Summer 2021 Collection, Purana meaning ‘old scripture’ in Sanskrit, was established with the commitment to adopt local wisdom, by utilizing artwork made by local artisans and combining them with fashionable cuts, patterns, and color mix.

VAR ERTE present Spring/Summer 2021 Collection, embraces Human, Rawness, and Fault — The three identities interpreted for a neo-approach in ready-to-wear fashion. It is a fusion of modern and intricate detailing while implementing gender fluidity amongst the collections.

DEBUT COLLECTION :

Carol Chen present Neoterica collecion, Neoterica collecion Neoterica derives from the ancient Greek word neōterikos, which means new or young. It was influenced by Singapore’s modernity, inclusive culture, and architecture.

Adisza Kahanasty present Fall/Winter 2022 Collection. Embodies craftsmanship and handmade details with timeless and artistry apparel. Storytelling, and recontextualizing the tradition of Indonesian culture as part of preserving it with a twist of modernized silhouettes for daily wear.

AM by Anggia present Valiance Collection, A sustainable brand that uses recycling as its design strategy. They utilize rejected denim garments from local factories, with a combination of locally made environmentally friendly textiles.AM carries themes of androgyny, deconstruction, sporty casual aesthetics.

START-UP LAUNCHES :

Hanyutan present Nusantra Collection 2022, Hanyutan is inspired by the human ego that births the clash of cultures. The collections are empowering, sexy and feminine with a strong edge using unique silhouettes.

Adraworld X HMNS Responding to social issues with fashion creations by Hayuning Sumbadra. She uses strong prints, colours and shapes to conveye motion and social change. HMNS is an established Indonesian perfumery. “Made for Humans” is their principle in perfume making.

Elima present Lavela Holiday Collection 2022 ELIMA invokes fairness, authenticity, and directness. It is a resort wear brand representing real women with real bodies and convey a message of comfort and confidence.

Lasalle Surabaya, Look by Wenda Marnatha, Lasalle Surabaya College believes in creating a study path to stay ahead in one of the most competitive and fastest-changing global industries, providing successful original collections in the world.

Universitas Ciputra Surabaya, Look by urellia gracia rosalyn wijaya, Universitas Ciputra believes in creating worldclass entrepreneurs for the industry and to make positive contributions to the nation.

BINUS Northumbria School, Look by Cahya Binus university international and Northumbria University, Newcastle, UK. Aspires to become the best design school in the region. The school provides excellent studio facilities to their students to become skilled professionals.