NON TOKYO Fall Winter 2022 - 2023 at Rakuten Fashion Week Tokyo

NON TOKYO Fall Winter 2022 – 2023 Present Debutente at Rakuten Fashion Week Tokyo

Theme name

DEBUTENTE

The meaning of social debut in aristocratic culture.

Commentary

The theme was “Debutante” because it was the first attempt to develop a collection piece that embodies the “ROMANTIC GEAR” that is the philosophy of NON TOKYO.

Collaboration was done with Princess Knight, NEWERA, and buddy optical.

Among them, Princess Knight is abundantly deployed with all 12 types.

In Princess Knight, the story about gender, femininity, and masculinity are drawn, and I thought that it is a work that should be noticed again in modern times, so I collaborated.

About 100 types that were not announced at the show will be shown at the exhibition from tomorrow.

In the look shooting that was done separately from the show, a total of 145 looks were shot.

ABOUT NON TOKYO AND DESIGNER

Ayano Ichige born in 1983. Launched banalchicbizarre since October 2002 while at Bunka Women’s University (Bunka Gakuen University) with Shun Nakagawa. After having retired from this brand in 2012 on the occasion of childbirth, we set up NON TOKYO from the2014 Spring-Summer collection.

NON TOKYO is women’s brand that Ichige Ayano launched in 2013. Began presenting a collection in the form of an exhibition from the Spring-Summer 2014 collection.
Under the concept of “crossover”, the sense of discomfort in contrasting is embodied and expressed in clothes.