NEU_IN is a korean based menswear brand, originated from the german word ‘neu’ which means new and the korean word ‘in’ which means person.

In every collection are going to present a new fictional character who will be the narrative of the whole collection like the brand name.

The brand was established in Korea in 2018 and presented Autumn Winter 2019 at Paris Fashion.

NEU_IN’s designer ‘Seyong KIM’ was born in Seoul, Korea. He studied ‘textile design’ in Tokyo, Japan and ‘fashion design’ in Paris, France.

After graduated fashion school (Atelier Chardon Savard), he worked in Acne studios and Lacoste as an intern for fashion shows in Paris. Then he back to Korea and established NEU_IN brand.

NEU_IN Autumn Winter 2022 collection Inspiration :

As before, this collection also created a character named Dave through a special past memory of designer. His story explains him, who was in a special situation (Military Service). 

Designer paid attention to Dave’s relationship with others in the situation and Dave’s own changes from it, which are a combination of two contrasting forms, passive-active, rigid-flexible, and straight-curve.

Thus, Designer collaborated with Korean artist Sol Shin, who is currently based in Paris, for this season’s symbolic object, and created blocks made of metal nets and cement-sponges.

In addition to the material of the object, each block with a slightly different slope was constructed to create a path, and 22 AW’s unique mood was completed by walking or swinging along it.

Craftsmanship notes

This season has a lot of sophistication such as NEU_IN’s signature curly shape, pleats and stitch details, and it is an interesting collection of unique items such as hand-work for vintage style.

NEU_IN Auntumn Winter 2022, All images courtesy of NEU_IN

PR Agency Autrement PR Paris