Çanaku is a family matter. Since the beginning of this menswear project it has always been about the Family, the father’s suits, his uncles’ dressing up for special events and grannie’s embroidered tablecloths and curtains. It is a trip down memory lane where details of a distant past become part of the collection.
The sea, the wound, a rockstar, Freedom and Nature: past and present live together in the SS23SS23 Çanaku Collection. It is all about the suit, contemporary tailoring with a Seventies twist. A new vibe given by a frantic research for perfection, detailed accessories and embroidered items crafted in heritage lace from the designer’s childhood. Like a rock star, frilled shirts live under worn out jackets inside the Çanaku wardrobe, breaking the mold, teaching to go beyond the look and dive deep into ourselves, letting go of weakness through rips and cuts.
Organic T-shirts and hoodies get short while pants widen and get bigger. Most used fabric are natural from cotton to light wool. The color code is inspired by the designer’s years in his homeland Albania: sea blue and meadow green, kakhi and the Blue Royale of the rose painted on a tea cup.
The Blue Rose pattern is a reminder of a twisted natural order, like something artificial created to be different. Unlike the soul, looking for evolution on this wounded and wonderful planet, on aa neverending journey.
The common detail is the sailor hat like a fetish, like a lucky charm: Çanaku will never abandon that ship.
About ÇANAKU
ÇANAKU is the men’s clothing brand, born from the refined and uncompromising aesthetics of Jurgen Çanaku, Albanian by birth and forever Italian, with experiences as a buyer in fashion and clear ideas on contemporary male elegance. The collections are produced in Italy following the codified rules of classic Neapolitan tailoring but with a retro twist and defined details.
The collection focuses on formal menswear and outerwear and is complemented by shirts, merino knitwear and cashmere wool blends, obvious accessories and a capsule collection of footwear with a strong footprint.
Since its first season ÇANAKU struck the imagination of stylists and costume designers to dress artists and performers such as Irama, Ghemon, Annalisa, Maneskin.
All images courtesy of ÇANAKU
Photographer Marcello Junior Dino
PR Agency Next Agency Milan