ISNURH Spring Summer 2023 at Tranoi Show Paris

ISNURH presented their SS23 collection at Palais de Tokyo for the Tranoi, the official partner of Paris Fashion Week®.

ISNURH is a contemporary brand that takes inspiration from Scandinavian minimalism. The brand tries to connect their own origin to the international vibe thanks to their details driven approach. Kasper and Oliver founded the brand in 2017 to provide an essential wardrobe that stands out with fresh signature elements.

Since 2020, the brand became an official partner of the EU-funded “Rodinia Project” which promotes an ethical way of producing the clothes near shore, without any water and producing with minimal waste.

For Spring Summer 2023, ISNURH dives into the duality of Time and Place. Into the paradox that lies within these terms. How opposites meet like rain on a sunny afternoon.

The feeling of being in two places at once. When we humans progress, we go through a process of self-discovery. A very conscious state, where we feel ourselves being torn from our present shape. Evolving as we observe. Being both the marble and the sculptor.

Realizing that we are no longer who or where we once were. Seeing our previous selves standing behind. Present and distant all at once.

This contrast is what inspires ISNURH this Spring Summer. Translating into toned-down colours and soft gradients, embellished with bold details and colourful artworks.

Using graphics to explore what happens when you take something historic and place it in a contemporary context. Unifying past with present, picturing the future.