Chono Spring Summer 2023 presents Resortir at Rakuten Fashion Week Tokyo

Resortir means “re”, or “again”, and “sortir”, which means “to leave, to appear, or to go out”. It is the origin of the word “resort”.

This elegant, powerful collection was created to express a fusion of color palettes that stimulate the senses found within the power of nature, as seen in Majorelle Garden in Morocco. As the theme of Resortir suggests, this collection imagines a fictional summer resort, a special place to “revisit”, and is meant to express a relaxed, elegant style spent at that resort that incorporates as elements its colors and patterns.

I make frequent visits here.

Vivid colors, which dissolve within nature. Plants, which harbor elegance and strength.

The wind, which blows across and between the trees, and the tones played by the waters murmuring from the spring, and by the birds.

I experience this environment with my five senses, allowing my body to glide with the flow of graceful time, as I reset myself, in my very own, special place.

By Chonos

Brand concept of Chono – imagine fabrics

The maker imagines the joy of the wearer, and the wearer is moved by the maker’s feelings.

At CHONO, the goal is to create clothing that encompasses the feelings of both the maker and the wearer. This is the basis of “imagine fabrics.”

Original fabrics filled with pure bliss, born with the help of experienced and skilled craftsmen.

Providing the special opportunity to add color to daily life through a single carefully tailored outfit.

Each garment includes a brand-specific “Descriptive Label” that indicates the people involved in the creation of the garment to convey the importance of Japanese craftsmanship.

Descriptive Label of Chono

The products Chono offer come with a statement of quality different from the usual quality statements, one that expresses a cherished notion. “Made by the Japan Craftsmen” Displaying this mark is proof that the products were made by one of many many craftsmen.

The names of the craftspeople involved in creating each item are written on its label.

For Chono “made in Japan” means telling the story of how each piece of our clothing was created through a relay of several Japanese craftsmen so that it will be cherished, and believing in the craftsmanship of Japan to protect the Japanese craftsman and leave Japanese technology for the future.