For the Spring/Summer 2023 collection, Rebecca Minkoff takes the Downtown girl beyond her concrete jungle, reimagining a new, more sustainable and nature-filled home as she looks ahead to what is next for the urban bohemian.
Building upon this collection’s theme of rebirth and Rebecca Minkoff’s longstanding position as a leader in female empowerment, Rebecca Minkoff has partnered with Morgan Stanley on the launch of their Banker Bang 2.0. The bag is a reimagined version of the Midtown uniform staple, created for the next generation of Wall Street. Created from responsibly sourced olive tanned leather; the world’s first and only leather to have received a Declare Red-List Free Label, the Banker Bag 2.0 reflects the diverse, accessible and inclusive future of the banking community.
Rickey Thomspon, Camille Kostek, Lexi Wood, Nick Viall, Natalie Joy, Anna Sitar and more joined Minkoff to celebrate the unveiling of her Spring/Summer 2023 collection sharing an immersive CGI and projection mapping experience that showcased the transition from the hard city landscape to a new concrete jungle. Guests enjoyed music by DJ Mei Kwok and cocktails by Casa Del Sol.
Rebecca Minkoff has long been inspired by the Downtown New York City Woman; a modern muse who is all at once effortless, edgy and a little Rock·n·Roll. For her Spring/Summer 2023 collection, Rebecca Minkoff takes the Downtown girl beyond the concrete jungle as she looks to do her part to create a greener future.
The Collection, crafted in responsibly sourced materials, was unveiled in an ethereal immersive experience at Lavan541 on September 9th.
The Spring/Summer 2023 collection, unveiled on 15 models in all-white looks, exudes a juxtaposition of 80·s counterculture and 90·s grunge. Tailored streetwear and refreshed denim silhouettes are embellished in signature Rebecca Minkoff iconography – dog-clips, punk studs, curb chains and crystals.
Each SS23 silhouette encapsulates Minkoff·s desire to create pieces that embody 21st century femininity in all its multidimensionality. The handbags complete each look with punk studded guitar straps and oversized curb link handles.
As a leading industry disruptor, Rebecca Minkoff continues to break barriers across fashion and technology, with sustainability at the forefront of the collection. Minkoff created a dynamic experience utilizing cutting edge technology to reimagine the future of fashion through projection mapping innovation and a core sustainable narrative. The all-white collection served as a canvas for the visual storytelling, showcasing a transition from the hard city landscape to a new concrete jungle enveloped in biophilic overgrowth and vibrant plant-life.
Viewers had the opportunity to observe and interact with the collection through movement, sound and light as they were transposed to a reborn world. This SS23 collection also ushers in the second installment of Minkoff x MAVION, an NFT partnership further positioning Rebecca Minkoff at the forefront of fashion and Web3, offering consumers new and dynamic ways to experience the brand.
All images courtesy of Rebecca Minkoff / Jason Crowley, BFA´
PR Agency : Infinity Creative Agency