CHAPTER ! – KISS ME is a theme of Ray Chu Spring – Summer 2023 Collection debut in SOHO, LONDON. RAY CHU is a Disruptive, Sexy, A-gender RTW brand established in 2016. A unique combination of refined quality, innovative craftsmanship and the use of carefully placed cut-outs emboldens the brands core, genderless identity. Chu’s silhouettes and cuts are created to empower confidence. Sustainable by nature, RAY CHU works with dead stock fabric, organic cotton, vegan leather and only produces clothing to order.
The Spring Summer 23 Collection sees RAY CHU presenting 25 complete genderless looks with a unique, distinctive and contemporary aesthetic, the KISS ME collection pays homage to sensuality with an experimental implementation.
This season features bold silhouettes with a subtle dreamy colour palette, paired alongside intricate additions such as the lace embroidery and hand sewn details. Turquoise Blue, Bone Ivory and Powder Violet are three key colours of the CHAPTER V KISS ME collection, the vivid colour palette is used as a visual expression of the passionate personal desires that inspire the Spring Summer 23 collection.
RAY CHU’s recognisable metallic logo and motifs have also made their way into the collection being applied across simple crop tops to balance the statement sequin pieces and strong tailoring seen throughout Spring Summer 23. Being a positively conscious and sustainable label, CHU collaborated with the Taiwanese LAB 808 to create a new vegan leather using recycled plastics, tea leaves and pineapple fibres to build the key fabrics for this collection.
RAY CHU in collaboration with extraordinary Japanese artist, Tomomi Mizukoshi, co-created the “Kiss Me” motif from which the collection takes the name – represented with two eggplants French kissing each other.
CHU and Mizukoshi also worked together to create RAY CHU’s first featured print that takes inspiration from the romantic Thailand sunset.
Tomomi Mizukoshi’s works are inspired by daily life, through her humorous, formal, and constitutive artistic expression, she redefines the world and creates a crazy and wonderful two-dimensional space. This powerful sense of control over every element provides the viewer with an unusual aesthetic of neatness and order, making Tomomi Mizukoshi’s illustrations surreal and the perfect fit for RAY CHU’s Spring Summer 23 collection.
In addition to his Spring Summer collection Ray Chu has been working alongside MISS 21 to introduce a brand new capsule of footwear that will also be launched October of this year.
This season’s showcase has a general focus on fluidity and holds an emphasis on the journey to LOVE, whatever form that may take for an individual. The presentation highlights the intimate moments to finding ones inner peace.
ABOUT RAY CHU:
Contemporary designer from Taipei, Taiwan, Ray Chu transpires as the creative brainchild, which is responsible for the eponymous and edgy, ready-to-wear fashion brand he curated in 2016.
Ray Chu immediately established his sartorial line following on from his Fall/Winter 2017 collection (“Gloss”) which he exhibited amid Shanghai Fashion Week after his Spring/Summer 2017 debut offering in Taipei. In an intriguing twist to his individual aesthetic, Ray Chu reflects stimulating signs of subtle gender fluidity through the mindfully placed cut-outs amid his collections. This is artfully achieved without resulting in an overtly provocative revealing, where besides, the innovative and effortlessly cool label illustrates designs that are determined by the original blend of pure quality and pioneering craftsmanship – elements that set the upcoming designer apart from other fashion influencers in his field.
Nonchalant silhouettes, along with clean cuts and a terribly cool zeitgeist, therefore, contribute to this harmonious juxtapose that ultimately characterises Ray Chu’s unapologetically modern vision.
The designer portrays a distinctive sense of aesthetic amid his artistry with careful consideration on orchestrating the originality via the most diverting inconspicuous details. “We believe there is no gender line among clothes,” confirms Ray Chu.
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All images courtesy of Ray Chu