Fascinated by the charm of plants and flowers, Vivetta devotes the Spring Summer 2023 Collection to their secret language and to the invisible yet powerful comunication that is enstablished between the botanical world and the human one. Intrigued by the work of the American researcher Cleve Backster, who in the Sixties applied a polygraph to plants and leaves and apparently showed their “emotional” response, Vivetta translates this fashination in sentimental and seductive creations, that are also inspired by the music into which the electric variotions, captured by the plants are sometimes transformed.
To celebrate a season of new beginnings, Vivetta chooses the violet, a humble, romantic but also very fragrant ower that announces the springtime, as a symbol. It is the leitmotif that crosses the whole collection interwining with the heart shape of its tender and delicate leaves.
The spring Summer 2023, multicoloured violets blossom on 3D embroidered tulle bodys; they are printed in rainbow colours on pleated skits and applied on transparent nude colour tunics and trousers; they are croched in relief on miniskirts and crop tops.
The heart, a symbol of love and malice, opens itself as a cut-out on small shortened blousons; shows the navel framed with rhinestones; transforms itself in mini-shorts that uncover the legs; is carved in the knee-high leather boots.
The surrealist symbols dear to Vivetta, alternate in a musical way with the romantic elements. The embroidered hands on tulle bodys enphasize the breast, or hug the round neckline of crispy popline shirts.
The silhouette of Vivetta Spring Summer 2023 is short, wraping, feminine alternating in contrast with larger volumes and lengths to the ankle streamlined and sensualized by platform sandals with a vertiginous heels.
The jewels are important, almost couture pieces, made of hand airbrushed gold plating; they take up the same decorative themes of the collection – the violets climb on bracelets, rings and earrings that extend themselves in order to cover arms and face; the hands embrace the breast, emphasizing it with surreal malice.
In the world of Vivetta, sentiment coexists with a sense of humor, fantasy suggests landscapes where sweetness is tinged with seduction, and the romantic game is expressed with the grace of a mischievous and dreamy femininity.
Styling by Robbie Spencer – Casting by Ben Grimes
Hair by Evanie Frausto at Streeters – Make up by Bea Sweet at CLM using Dear Dahlia – Nails by KFT
Music by Dorian Tarantini and Paolo Forchetti – Sunglasses by Huma Eyewear
All images courtesy of Vivetta / SGP
PR Agency epluse.studio