Rafael Jimenez announces the launching of TOGETHER Showroom, a new salon where designers, agents, tastemakers, buyers and disrupters connect and work together at Rue de la Fontaine au Roi Paris.
TOGETHER is an experiential space where buyers, press, and fashion industry key players come to discover, buy, and connect with brands that have generated a fresh and successful critique in the press.
We feel there is a need to create a new editorial setting that reflects the taste of Paris of the season. We want to create an observatory of trends and an efficient platform for brands to broadcast their message.
The fashion business has undergone profound transformations. The current business model of showrooms and tradeshows cannot effectively fulfil their role anymore in the multiplicity of deals and hybrid sub-cultures that exist. Traditional sales showrooms struggle to work with representation based on territories and exclusivities due to disruptions from e-commerce, social media, and new business models.
Social media has empowered the brands creating communities around them. They move freely. Each brand is a small universe of actors and players. Each one is extremely curated and connected to social culture. Adjacency is important. TOGETHER is a platform that capitalizes on these adjacencies and entices agents to move freely, drastically expanding the reach of a traditional marketplace.
By Rafael Jiménez and PLAN 8, TOGETHER is a project . TOGETHER is a trade show, a festival, a showroom, and a community at once. We ask tastemakers, industry players and insiders to collaborate and define a clear, edited, and authentic point of view.
PRESSIAT PFW First official presentation at TOGETHER venue as part of TOGETHER Talent Sponsoring program, Presentation on September 27th 2022.
TOGETHER SHOWROOM Tenant : AsOne by Three as Four – Foo and Foo – Pressiat – Laura Laurens – Lana Bilzerian – Palomo Spain – Michael Gabriel – Lamberto Losani – Cividini – B May – Julia Clancey – Julfer – Techin – Charlott Vasberg – Misora Nakamori – No Grey Area – Unisecon – Luchen- So Good to Wear.
All images by Together / Plan 8