FRIDA FIRENZE, 10 YEARS FROM ITS FOUNDATION, PARTICIPATION IN THE FIRST EDITION OF PITTI PETS AND THE LANDING AT HARROD’S

Frida Firenze, A 10-year story that finds the starting point for a new adventure in the hometown, Florence.

Ten years ago Frida Firenze presented the first collection of Luxury Pet Accessories during the Pitti Immagine, the first brand of its kind to do so.

In this edition, the Florentine brand will celebrate its tenth birthday by playing the part of the protagonist in the first edition of Pitti entirely dedicated to the pet world, PITTIPETS.

An important milestone that is celebrated with the launch of a new line of collars and leashes that looks to adventure and leisure, technique and sport to celebrate the curious and adventurous nature of our four-legged friends.

Made entirely in Italy, the new collection in ribbon and top quality calfskin by Frida Firenze maintains the high façon and attention to detail that distinguishes the products made by the Florentine brand.

Four colors, black and pink – already present in the current line of accessories – and the new burgundy red and military green, and leather details to elevate the accessory and give the product the highest quality standard.

The evolution of the classic training leash will make its début, again in tape, revisited by Frida Firenze to allow maximum ductility based on the various moments spent in the company of one’s dogs: a classic leash, for the daily walk, a shoulder strap, for maximum freedom during city walks, and a long leash, perfect for excursions and long walks in nature.

In the leather line, on the other hand, new decorations will be presented during the Florentine Pitti show with a selection of exclusive studs and a new color, mud, for collars and leashes.

Frida Firenze thus continues her journey between innovation and tradition, enjoying international success with her presence in important and prestigious boutiques, including the flagship department store, Harrod’s, and the Mexican department store El Palacio de Hierro, bringing the best Italian artisan tradition continues even among the accessories for our four-legged friends.

Frida Firenze – Luxury Pet Accessories

Frida Firenze, designed by Tommaso Bencistà Falorni, which rethinks the world of Pet Accessories as a complement of style of the owner: perfect for those who love to treat themselves and their four legged friends, thanks to refined materials, high quality craftsmanship and exclusive design.

The Frida Firenze dog is a real “Diva”, always protagonist, loves luxury and to be in the spotlight. Adore its owner, accompanying him on shopping streets and to openings or events at the latest trendy hot spots, before heading to its loft apartment.

For us luxury means cuddle our pets through fine materials and high quality finishing, in order to ensure them all the comfort. We use the finest leathers, from the most prestigious Tuscan factories, handcrafted in our workshops.

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