Avril 8790 Fall Winter 2023 – 2024, Avril 8790 HYPERED: where all directions are reversed.
Avril 8790 the knitwear brand that has in its DNA the contamination between contemporary art, visual art and street style, on the occasion of Milan Fashion Week presents the new collection of Avril 8790 Fall Winter 2023 – 2024, and for the occasion chooses an exceptional location: House of Ronin, Milanese home of Japanese culture.
A context that tells the connection between two opposite corners of the planet, Japan and the California, perfect representation of an oxymoron that lives in the new, authentic collection expression of the ability to experiment.
References that draw on a dream world, the chromatic impact assumes an importance of foreground, aesthetics and psychedelic culture live in a imaginary and come to life a hallucination that blurs the boundaries.
Hence the pullovers play with volumes, either super crop or long beyond the ankles and narrow at the waist belted waist, sweatshirts are worn with hoods and shirts are declined with a contrast.
The clothes are above the knee and the trousers follow the silhouette, all of course strictly knit. Geometric prints, colors ranging from highlighter to arrive at the different shades of green and blue, they play with processes that tell a 3D world.
Avril 8790 with the Fall Winter 2023 – 2024 tells its know-how and expertise in the world of knitwear where past and present coexist, and today the proposals are the narration of the contradictions and contrasts: the world of the absurd with Avril8790 becomes more real and concrete than ever!
All images Avril 8790 Fall Winter 2023 – 2024 by Avril 8790
PR Agency Domingo Communication Milan