Casablanca Fall Winter 2023 – 2024 at Paris Men’s Fashion week
“It’s easy to see the world in black and white. Good or evil. Happiness or pain. War or peace. But in reality, we are surrounded by nuances, colours and shades.
Last year, my friend Maya told me an incredible story about some young people in Syria who risked everything to find joy. They were doing something you and I would find ordinary: partying.
Except they were trapped by the fear of bombardment. So for them, partying was an act of courage and resistance.
Inspired, I visited Damascus — a living paradox. In between the devastation and ruins, I found the kindness of humanity. Generosity, relationships and renewal in the oldest capital in the world. It was a great reminder to celebrate life in all conditions, and something we should all learn from.
Let’s not think of refugees as numbers, but as human beings. As equals without hierarchy or discrimination. Refugees carry so much from the past. The homes they left and the loved ones they lost.
But today we have a simple choice. To accept their tragedy, or use our platform to spread an important message.
We’re not saying that fashion is the solution, but we should use our voices to raise issues and shout loudly, and do anything we can to create a better world.
That’s the purpose of this collection*. A piece of theatre inspired by courage. A reflection of the pain and beauty I witnessed in a war zone.
If I talk about it, then maybe you will talk about it too. And maybe you will be touched by what you see. Then together, we can infuse change. For the peace”.
— Charaf Tajer
* Casablanca Fall Winter 2023 – 2024
Casablanca is a contemporary luxury fashion house dedicated to protecting and promoting a holistic approach to design and craftsmanship. By collaborating with artisans the world over, in a bid to redefine notions of beauty for a new generation, Casablanca’s uncompromising dedication towards optimism and design excellence has led the Parisian house to be carried in over 300 of the world’s most prestigious stores and boutiques.
Since launching in 2018, Casablanca has shown seven collections with La Federation de le Mode’s Paris Fashion Week, and won the highly-coveted LVMH prize, as well as a listed finalist for both the International Woolmark Prize and ANDAM Fashion Award.
All images Casablanca Fall Winter 2023 – 2024 bg Casablanca Paris
RUNWAY SHOW CREDITS:
Founder & Creative Director: Charaf Tajer @charaftajer
Art Direction by: Steve Grimes @steviegrimes
Production by: La Mode En Images @lamodeenimages
Show styled by: Helena Tejedor @helenatejedor
Artistic Coordination by: Sid Oudainia Beaulieu @Sidoudainiabeaulieu
Creative Consultant: Maya Chantout @mayachantout
Casting by: Midland Agency
Makeup by: Naima Bremer @naimabremer
Hair by: Ilham Mestour @ilhammestour