8IGB Fall Winter 2023 – 2024 for Paris Fashion

8IGB Fall Winter 2023 – 2024 for Paris Fashion

A winter tale, inhabited by funny monsters born from a mixture of folk-lore and pop culture which animates and punctuates the winter period. This is the universe proposed by 8igb for the Fall Winter 2023 – 2024 collection.

The brand, despite a heavy social context, offers a playful but not carefree collection, the funny horrifying side echoes our fears and anxiety buried and hidden behind our social mask, moreover the masks present in the collection represent the opposite of a social mask to underline the irony of the fact that what is commonly called a mask is paradoxically more representative of our deep “me”.

A very tactile collection that mixes fluffy and furry surfaces with ultra technic polyester and denim. The clothes seem to imitate animal skin (of course using artificial fur) giving life to a strange marriage between finished garment and raw materials.

Given the gender fluid characteristic of the collection, always present in the 8igb collections, the brand decides to officially present the physical collection during the women’s fashion week, however to mark its presence during menswear’s fashion week 8igb releases an overview of 3d clothes renderings of the clothes digitally reconstructed especially for this occasion.

All images of 8IGB Fall Winter 2023 – 2024 by 8IGB

PR Agency Autrement PR Paris

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