Off-White Announces The Collaboration With Italian Singer Madame
Sanremo, February 8th 2023 — Off-White announces the collaboration with Italian singer Madame, creating four bespoke looks for her participation at the 73rd Sanremo Music Festival, that will take place from February 7th until February 11th.
‘Wearing Off-White on stage at Sanremo Music Festival was a natural choice, linked both to the history of the brand and to its present. Virgil Abloh was a genius and I have always been fascinated by his attention to imperfection and the boundless desire for exploration. Today Off-White, with the artistic vision of Ib Kamara, shares values of quality and research, which I also follow in my way of making music and that I’m proud to personally represent’, says Madame.
The first look – presents a white formal jacket, embroidered with silver micro-beads, outlining a strong and firm body on the front, hides the softness of a babydoll in the back – in satin and lace. The lapel is open on the chest, to show-case the artist’s sun tattoo, and closes on the back, in an harness-like belt. The looks is completed with thigh-high patchwork leather boots in candid white, featuring Off-White Spring Summer 23 spring heel.
‘My intention was to present a different project in comparison to Madame’s participation to the Festival two years ago. When the possibility of collaborating with Off-White™ arose, I felt it would have been the right choice to add freshness and modernity to the image we had in mind for the festival. The immense work of Virgil Abloh is marked by the contamination between tailoring and streetwear. We started from the debut show of Ib Kamara, the brand’s new Artistic Director, and from the story we wanted to tell. Madame’s song is about unrequited love between a prostitute and a client. “Il Bene nel Male” is a story of rejection. But there is a happy ending: remembering who you are, and the role you played in it. Disapproval can throw you into a corner and set you back.
However, it is by stripping yourself of anger and shields that you can get to accept the bare reality. From this concept, I thought of a Madame that throughout the Festival softens in the silhouettes of the garments and undresses metaphorically (but also physically) of those covering clothes. It’s a journey where you can win only by laying bare your feelings. This is the story that I proposed and elaborated together with Francesca (Madame)’, says Simone Furlan, Madame’s stylist, who worked closely with the brand to make the collaboration happen in the first place.
Photo by Enrico Rassu
PR Agency Lucien Pages Communication