MITHRIDATE Fall Winter 2023 – 2024 Collection at London Fashion Week
As presented at Truman Brewery, MITHRIDATE Fall Winter 2023 – 2024 Collection is inspired by the adventurous spirit of the first female aviator – Amelia Earhart. Creative director Demon Zhang explores the theme of flight in three parts: the industrial, the adventurous, and the mysterious.
Delving into the unresolved disappearance of Earhart’s final journey in 1937, the past and present unify as one, animating a collection of empowerment for the unruly, whilst continuing Mithridates responsibilities in ethical endeavours with innovative material sourcing and bespoke craftsmanship.
Details of MITHRIDATE Fall Winter 2023 – 2024 Collection, Opening with a neutral palette, a visual reminder of the aviation journey is portrayed with structural vegan leather and shearling hats and jackets. Followed by a juxtaposition of lightweight reflective textures with substantial, hallucinogenic silhouettes, Zhang’s imaginative interpretation of Earheart’s closing expedition – an eclectic, tropical and surreal dive into nature unveils.
The collection’s finale is threaded with neoteric lights, inky tones, oversized quilted layers and draping faux furs, marking Earhart’s mysterious disappearance.
MITHRIDATE is the armour of those free and unruly.
MITHRIDATE is a luxury pioneer showcasing exquisite craftsmanship techniques to create timeless works that transcend traditional seasons and provide protection.
MITHRIDATE can be found in eight independent retail stores in luxury Chinese destinations.
Credit of MITHRIDATE Fall Winter 2023 – 2024 Collection :
Creative Director: Demon Zhang
Runway Imagery: Jason Lloyd Evans, Stefan Knaeur
Stylist and Casting: Gary David Moore
Set Design : George Lewin
Backstage and Front Row Photographer: Rowben Lantion
Runway Photographer and VIP Arrivals Photography: Jason Lloyd Evans, Stefan Knaeur
Guest Arrivals Photography: Dave Benett/Getty Images
Hair: Johanna Cree Brown using L’Oréal Professionnel
Nails: Kim Gorse-Macias using OPI
Makeup: Jane Richardson using NARS
PR: CP Concept
Production: The Curated
Special Thanks: Tina Jiang, Nezha Lee, Jia Chen
Sponsors: Belvoir Farm