HOLO MARKET Fall Winter 2023 – 2024 collection at Rakuten Fashion Week Tokyo

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HOLO MARKET Fall Winter 2023 – 2024 collection at Rakuten Fashion Week Tokyo presents “JAPANESE CRAFTSMAN IN AMERICA”

The inspiration for HOLO MARKET Fall Winter 2023 – 2024 collection “Japanese craftsman in America” collection came from the designer Riki Yoshida’s first ever trip to the US, where he made his NY Fashion Week debut with Holo Market SS23 collection.

Yoshida wanted to combine Japanese craftsmanship with the liberal and tolerant American mentality that had drawn him in. He took the cultural aspects from the 1960s and 1970s and changed them into hip, high-quality daily wear for modern people living in a city brimming with varied things.

Fabric of HOLO MARKET Fall Winter 2023 – 2024 collection : Elements from the hippie culture and vintage American textiles are combined with techniques from Kyoto’s hand-printed textiles and Raschel knit fabrics, embroidery from Fukui, denim from Fukuyama, knitted fabrics from Saitama, and one-of-a-kind textile design based on the designer’s drawings.

Style of HOLO MARKET Fall Winter 2023 – 2024 collection : Hippie-inspired 3D flocking on wool flannel, hunting jacket, slacks, and shibori detailing styled with embroidered graffiti on denim for a casual look. The stadium jumper and boa vest are made of shrink-proof wool and eco-leather, respectively, for a heavy finish that emphasizes the style. Handprinted knitwear on low-gauge fabrics has a sophisticated and soft appearance. Unisex.

ABOUT BRAND HOLO MARKET

Riki Yoshida, a hand-printing artisan, has been developing fabrics for major domestic and international brands (from Chanel to Stussy) for 15 years. Yoshida launched his brand “9M“, a unisex wear brand, during the FW20 Men’s Fashion Week in Paris, and participated in Fashion Week Tokyo from FW21 season to FW22 season. SS23 season, the brand renamed as HOLO MARKET, and participate in NY Fashion Week. He lives in Kyoto with his wife, two daughters and two sons.