Magliano Spring Summer 2024 Collection Milan Mens Fashion Week
At Palamagliano – both a finished building and a construction site – for the first time, a proper runway works as a sincere invitation: ‘come see us’. But it is also an excuse for giving something back.
“More tears have been shared for the granted prayers than for the unheard ones.” Teresa d’Avila
“Five minutes on the runway are more effective than a life-time in therapy” Bruno Pompa
The words printed on the clothes are prayers, epigraphs and thanksgivings for who is here and who will be. Graphics punctuate important pleads, impudent dares, impressed as to not be forgotten. The clothes become talismans because of the events that have ocoured. As the money that Alda Merini – our season’s whirling heroin – used to keep close to her heart to avoid poverty.
Details of Magliano Spring Summer 2024 Collection Milan Men’s Fashion Week, Bombers, trousers and working overalls, wind-breaking jackets: all these clothes deconstruct and break into devices for glamour, a wretched couture. What remains are the attire’s protective and technical features, but they are shredded, torn into pieces, till the last hem of their function becomes the precious element turning into a memento.
The headgears are fleeting held together by knots, the simplest and effective latching technique of all. Nylon is hybridised in a duality where clothes break apart and then come together to scrape again. As in a factory, the denim is stained and burned and the graphic “Magliano Srl“ does not stand as a brand but as the place where “things get done”: Bologna.
Shoes of Magliano Spring Summer 2024 Collection, the monster shoe loses its heaviness and comes in various shapes. The synergy with U-Power finds a common ground with Magliano for the second season, expanding the range of anti-hardship shoes.
Color approach is as uncomplicated as black and white; one could describe it as radical if it wasn’t for the presence of the respective offs.
Clothes are looking for holiness, never for bliss.





































All images of Magliano Spring Summer 2024 Collection Milan Mens Fashion Week by Magliano
PR Agency Reference Studios Milan