Lemaire Spring Summer 2024 at Paris Men’s Fashion Week

Lemaire Spring Summer 2024 Collection at Paris Men’s Fashion Week, inspired by a trip to Vietnam, lemaire create SS24 collection.

In the corridors of the Pierre and Marie Curie campus, the ground is still wet with summer rain. Under the vaults, some garments have a shine that evokes a recent downpour. The clothes appear to have swallowed the storm, their reflection on the soaked flagstones echoing the brightness of the coated cotton and damp colors.

For this Lemaire Spring Summer 2024 show, lemaire calls for a journey. An idea of travel through and with clothing, made of layering, ties, hoods and light materials where the sensation of freedom and the spirit of adventure converge.

Inspired by a trip to Vietnam, this airy, functional collection sets up movement as a way of experiencing otherness, changing appearance, or dressing to blend into the landscape.

Clothing is an ally, whether it is worn over the shoulder or cross-body with an inner belt so as not to interfere with walking. It is also practical, like this vest, a tribute to those worn by great reporters, with pockets to hold travel essentials.

Lightened by a choice of breathable fabrics, airy cottons and flowing silks ensuring comfort despite the heat, the garments can protect from the unexpected and raging elements. A rain cape, a removable hood, or a visor to keep out the sun are among the auxiliaries one would want to bring on a trip.

Other colors make their appearance, whether they are inspired by the capes and tarpaulins used in Southeast Asia (ochre, green, taupe, khaki), more tropical (ice apricot, lemon glazed) or deliberately worn-out, like these solarized stripes and floral prints whose patina suggests a road that has already been used.

Adaptability is at the heart of each garment, meticulously designed to meet the needs of the modern nomad. A delicate touch elevates these clothes beyond the ordinary : unexpected drapes, asymmetrical cuts and other details infuse the Lemaire Spring Summer 2024 collection with lemaire’s signature aesthetic.

Adjustable straps, supple and cinched waists as well as convertible silhouettes allow the garment to be adapted to everyday life, and to be made one’s own. The pieces also write a new sensuality of the body, where games of hide-and-seek and openings reveal the skin as if ties were loosened by a torrential rain.

At lemaire, clothing is conceived as a travel companion. This summer collection / SS24 encapsulates the spirit of exploration, while retaining the desire to sublimate the movement of bodies and fabrics. It is this balance between practicality and style, fashion and functionality, that guarantees a personal journey towards freer self-expression. The memory of this trip being intensely engraved in the lemaire wardrobe.