Hed Mayner Spring Summer 2024 Collection Come With Dramatic Look

New, new, new?

Hed Mayner Spring Summer 2024 collection for the coming season reworks what he affectionately terms ‘boring clothes’, namely a man’s suit, a chino, a cotton poplin shirt, a jumper. Each one is beautiful because they are knowable, recognisable, up to a point.

‘There is something very strong in the way I work, towards things that often seem more dramatic, but this is about comfort. Normality,’Mayner says.

In proposition and cut, the garments resist the body in their own distinct way. Mayner’s design process takes vintage apparel and twists them inside out; layering, plucking at them, slashing until their gesture is back to front or upside down.

Here a tracksuit is sheer, so the riffs of its architecture are on display. A long-sleeve stocking top has pockets concealed within it, revealing the knowing angles of an iPhone or the curvature of a water bottle that has been stuffed into it. Two jackets are glued together; the resulting piece is minimal to look at but carries the bumps and material memory of the inner layer. Two shirts—one smaller than the other—are stitched together. Hed Mayner’s SS24, the garments are not reversible or adaptable to the wearer, yet they change how the silhouette moves.

The comfort comes from supple British tailoring fabrics in lighter tones, plump gaberdine, sharkskin twill, crinkled Tyvek, dimpled seersucker, various stripes, mohair mixed with wool. All very dry to the touch.

Continuing the pressed and shrunken tailoring from last season, foil bonded suiting has a sculptural largesse. There are no linings; instead a jacket is placed onto a jacket. A multi-pocket vest with another beneath it becomes its own piece of luggage. A pinstripe shirt with a lurex thread running through has its own memory, as do its matching pants—they can be pinched and bent into shape. Wrinkled yet fresh.

Reconsider a pair of formal trousers—its pockets and pleats are brought around to the front of the body. Notice a beautifully cut jacket now with the volume set into the front, so the wearer sweeps back onto themselves. Knitwear falls around the body—not flat onto it.

All of this is not abstract, not weird, not even dramatic. This is a new silhouette fashioned through the classics. ‘Boring clothes’ given a new excitement, a new gesture. Yes, it is for Hed Mayner Spring Summer 2024 collection.

Hed Mayner x Reebook Collaboration

SS24 marks the second season of Hed Mayner’s collaboration with Reebok. This has allowed the designer to experiment with the brand’s BB 5600 sneaker from 1989, as well as the cut of its iconic shell suit. A pressed-slipper and suede ankle boot are made in partnership with Quoddy, a company that has been hand-crafting New England moccasins and boat shoes in Maine, USA, since 1909.

Credit of Hed Mayner Spring Summer 2024 to :

Styling Samuel Drira

Casting Director Chouaïb Arif

Casting Assistant Flavia Bianchi

PR KCD Paris

Production FOUDRE PARIS

Location Bastille Design Center Runway

Press release Dal Chodha

Music Original Mix by Atar Mayner

Video Marchand de Musique

Runway photographer Francesc Ten

Hair Mayu Morimoto

Makeup Asami Kawai

Special thanks to Anouschka

Thanks to Arteo, Cécile Bortoletti, Omer Shachar,  Daniel Cohen, Sybille Walter, Bertrand Tavier, Fangda Ruan, Remy Yombo, Nicole Ungefug, Paula Berzosa