Rains SS24 Is The Best of Hair and Makeup at Paris Fashion Week. Rains presents ‘Drenched’ for Spring–Summer 2024 collection at Paris Fashion Week.
Paris – For its Rains Spring–Summer 2024 ‘Drenched’ collection at Paris Fashion Week, the visual language of Rains is underpinned by evocative makeup artistry and hair styling. Led by the directive of the House, and interpreted by skilled collaborators Gary Gill and Min Kim, respectively of Streeters.
What: Hair and makeup at Rains SS24 runway show at Paris Fashion Week
Where: Thursday 22, 10am CET.
When: 73 Rue De Richelieu
Hair is illusioned through heavy, soaked tresses nearly dripping as they frame faces across the cast. Gill’s direction offers a novel take on the signature runway ‘wet’ look, weaving dark optimism into Rains water-infused universe.
Makeup Artist Min Kim harmonizes with Gill’s hair, through the addition of surreal raindrops placed across skin. Each bead emulating a timestamp of water’s grip onto skin. Artistic evolution sees their form and repetition take on a conceptual finish, meticulously placed by Kim and her team.
All images Rains SS24 by Rains, photographer Kuba Dabrowski
PR Agency Lucien Pages Communication