Saudi 100 brands brings state-of-the-art showrooms. On Saturday 24 June, Saudi 100 celebrated the opening of its showroom at La Cité de l’Artichitecture et du Patrinoine with a vibrant cocktail party during Paris Fashion Week and discovered the modernity, youth, versatility and inclusivity that define the spirit of today’s Saudi fashion scene.

Fashion has the power to unite people from all backgrounds and cultures.

The pulsating energy of the event reflected the dynamism of Saudi youth, highlighting their unique perspectives on fashion and their ability to push boundaries.

In the presence of Saudi fashion designers, guests were able to immerse themselves in their creations thanks to an installation combining mannequins and scenography.

Launched in 2021 by the Saudi Fashion Commission, the Saudi 100 Brands initiative empowers emerging Saudi designers to develop their fashion, luxury and jewelry businesses, providing them with the best tools to grow their label in both local and international markets.

Now, for the first time, the initiative is bringing a curated selection of Saudi brands to Paris Fashion Week and Haute Couture Week, with dedicated, state-of-the-art showrooms, as well as a series of celebratory events showcasing the most exciting Saudi creative talent to a global audience.

From Saturday 24 till Tuesday 27 (10am-7pm) Saudi 100 Brands will host a Ready-to-Wear showroom at the Cité de l’Architecture et du Patrimoine.

The showroom will focus on women’s, men’s and unisex ready-to-wear and accessories collections, with a surprisingly wide range of contemporary proposals, positioning Saudi Arabia as a potential force in 21th Century fashion.

From streetwear to eveningwear, sourced and manufactured in Saudi for the most part, with particular attention to sustainability.

CREDIT PHOTOS Mathieu Braumer

PR Karla Otto Paris