Rahul Mishra Couture Fall Winter 2023 – 2024 collection

Rahul Mishra Couture Fall Winter 2023 – 2024 collection – WE, THE PEOPLE at Paris Fashion Week Haute Couture. “The finest creator, God must be an embroiderer”. With reality and imagination woven into its fabric, ‘We, The People’ strives to draw the enablers of couture, the artisans, to the face of its narrative. It envisions them as more than creators but as the juncture where artistic expression meets age-old craft and technical prowess that allows them the godlike ability to turn imagination into reality.

Stirred by the announcement of India becoming the world’s most populous country, we ponder the relevance of ‘people’ for our brand and its constantly growing community. Our atelier celebrates each life that is touched by Rahul Mishra’s Couture and the strength that it brings to the system.

Surfaces from ‘We, The People’ are an articulation of the fashion worker’s trance interlaced with their immediate reality. An embroiderer, seated in a concrete cube on a cushioned mat as they loop, knot and pull silk thread out of plain fabric through imprints of tiny motifs with a sharp needle hook called the aari. For hours, days and months spent on the same piece of fabric, an individual is painstakingly looping a stitch per second on yards of fabric to make one couture garment. Sometimes we wonder if their meditative state of uninterrupted focus transports their mind to a parallel imaginative universe of the vivid embroidery artworks.

‘We, The People’ is a work of wonderment that assumes if an embroiderer would really envision the adda (embroidery frame) turning to a lotus pond, and if there is an instance when they feel themselves in the Sundarbans amidst its virgin forest, caressing a majestic tiger.

In the words of Albert Einstein, ‘Imagination encircles the world’

Made in India for the world, ‘We, The People’ articulates itself in a contemporary fashion while highlighting the quintessential, slow handwork of our atelier. Including the embroidery period, each piece is realised over an average of three thousand hours depending on the silhouette.

Rahul Mishra Couture Fall Winter 2023 – 2024 collection, the ‘look’ is especially glamorous and celebratory as the silhouettes reference from the creative excellence of Master Erté. Our intention remains to create innovative & conscious creations that transcend art and fashion.

Originating from our creative director’s first hand experiences, the collection’s primary inspirations are channeled through our team of designers, embroiderers, tailors and others in-between, as a collective dream. Eventually, the atelier begins to function as a complex organism with each organ working towards a common goal. It is our constant intention to rightfully acknowledge and commend the contribution of our community to the maison’s founding vision of cultural conservation.

With this Rahul Mishra Couture Fall Winter 2023 – 2024 collection, we also observe the brand’s efforts towards the reverse migration of embroidery artisans from the densely populated sub-factory set ups of large cities to their local communities in the Indian villages.

Intended to not create for the sake of producing, but for an existing demand, we find a true purpose in the empowerment and inclusion of our people, that in-turn drives both the design process and the identity of Rahul Mishra’s Couture.

JEWELLERY PARTNER – TANISHQ

“It makes me glad and proud to be joined by Tanishq this season as a jewellery partner for our Couture Fall 2023 showcase af the Haute Couture Week in Paris. I commend and admire the colossal cultural impact of their brand as one of the largest in ifs domain, in India. Their prime workmanship & expertise in jewellery – making, along with their efforts towards empowering local craft communities of India are unparalleled and in alignment with the core philosophies of brand Rahul Mishra.” – Rahul Mishra, Creative Director & Founder, Rahul Mishra

“This collection marks another milestone in the journey of Tanishq to be the preferred jeweller for the connoisseur who is well traveled and seeking to add to her repertoire. The ‘Tales of Mystique’ and Rahul Mishra’s ‘We, The People’ share the same ethos of redefining Indian fashion by bringing the confluence of intricate craftsmanship, and contemporary silhouettes. Our Muse is the modem Indian woman and her expansive choices in jewellery, her curiosity in chic vintage and her innate taste in art.” – Ms Ranjani Krishnaswamy, General Manager – Marketing, Tanishg

ABOUT RAHUL MISHRA

Rahul Mishra, the first Indian designer to showcase at the Paris Haute Couture Week champions slow fashion with traditional Indian crafts. His eponymous label with two flagship stores in India and a thriving national and international distribution channel finds its genesis in the ideas of sustainability that present fashion as a fool for create participation and empower the local craft community of India.

The brand’s purpose defines the process. The achingly slowed down process of hand-weaving and hand embroidery allows to build sustainable livelihoods for more than 1200 artisans. Fashion critic and former International Fashion Editor of Vogue, Suzy Menkes, an avid follower of the brand’s work, regards Rahul as “national treasure” while the late Franca Sozzani has praised him as as”successfully highlighting the best and most peculiar features of his homeland.”

The design house that works on the philosophy of the 3 E’s – Environment, Employment, and Empowerment, aims to look at luxury from the lens of participation and not just consumption. WWW.RAHULMISHRA.IN

CREDIT TO

SHOW ARTISTIC DIRECTION & STYLING JENKE AHMED TAILLY

CASTING DIRECTOR MAUD COSIALS

PRODUCTION EYESIGHT PARIS

MAKE UP ANGIE MOULLIN

MAKE UP SPONSOR LE ROUGE FRANCAIS

HAIR DELPHINE COURTEILLE

FLORIST MARIANNE GUEDIN

PHOTOGRAPHY NOWFASHION.COM

VIDEO & LIVESTREAM FRANCE ENTERTAINMENT

PR Karla Otto Paris

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